Destination Marketing Tech Summit & Vendor Showcase
March 12-14, 2014
Portland Marriott Downtown Waterfront
July 31 - August 2, 2014
Host: Solvang Conference & Visitors Bureau
Annual Conference & Vendor Showcase
September 17-19, 2014
Albuquerque, New Mexico
Host: Albuquerque Convention & Visitors Bureau
2013 Tech Summit
2012 Annual Conference
2012 Tech Summit
2011 Annual Conference
2011 Tech Summit
2010 Annual Conference
2010 Tech Summit
2009 Annual Meeting
2009 Tech Summit
| September Issue
The WACVB Education and Research Foundation has scholarships available for western DMO personnel. Applications and criteria here.
Understanding International Markets
At the 2013 WACVB Annual Conference, Denise Pirrotti Hummel, CEO of Universal Consensus, will address how destinations can grow international business. As a courtesy to WACVB members, Universal Consensus is offering access to the Universal Consensus Business Model of Intercultural Analysis (BMIA™), a cross-cultural framework for professional development and strategic management. The model defines six universal patterns of culture behavior. Successful completion of training provides personnel with cultural awareness and actionable skills to enable them to be culturally effective and adaptable in any geographic region, regardless of language skills. WACVB members may access the BMIA™ training at a significant discount by using the promo code: d3113 to receive a 75% discount.
“Business of Bureaus” Learning Modules
Training Videos and Handouts Available in the Resource Library
As a major project for DMO professionals, sponsored by the WACVB Education & Research Foundation, is the Business of Bureaus training video modules. The video modules are designed as internal training tools for those new to the CVB profession or those who wonder how the other bureau departments function. If you want to see the “whole bureau” picture, you’ll want to view these video modules and related library materials. The video modules serve as valuable orientation resources for new staff or refreshers for other staff.
- Module 1: Media Relations & Community Relations
- Module 2: Leadership and Management
- Module 3: Marketing and Advertising
- Module 4: Sales (Conventions, Meetings, Sports & Leisure)
- Module 5: Services (Convention & Leisure)
- Module 6: Social Media
For more information about the Business of Bureaus video modules, contact staff at email@example.com or at (916) 443-9012.
Four DMOs received achievement awards in a recent competition with their colleagues from the West. The annual Best Idea Program highlights innovative projects and creative marketing strategies as submitted by WACVB members. This year's Best Idea Program awards were presented during the 2013 WACVB Annual Conference in Los Angeles. Congratulations!
Click here to read more about the winning entries.
Albuquerque CVB - Breaking Bad Tourism
Aspen Chamber Resort Association - Defy Ordinary Rebranding Campaign
Visit Mendocino County - Director of Barketing (Pet-friendly travel)
Yosemite Sierra Visitors Bureau - Majestic Mountain Loop (National Parks)
Best Idea Program Award Winners at Annual Conference
(Left to right) Brittany McMahan, Tourism & Marketing Manager, Visalia CVB; Rhonda Salisbury, Director of Marketing, Yosemite Sierra Visitors Bureau; Jennifer Wesselhoff, CDME, WACVB 2012-13 Board President and President & CEO, Sedona Chamber Tourism Bureau; Scott Schneider, President & CEO, Visit Mendocino; Jessica Magnant, Development Marketing Coordinator, Albuquerque CVB; and Julia Theisen, Vice President, Sales & Marketing, Aspen Chamber Resort Association.
Brad Burlingame Receives Prestigious Leadership Award from WACVB
At its 2013 Annual Conference in Los Angeles, WACVB presented Brad Burlingame, president & CEO of Visit West Hollywood, with the Association's Spirit of Leadership award. Burlingame, a past president of WACVB and a past president of the WACVB Education & Research Foundation, was honored for his remarkable leadership and enduring support of the Association and Foundation, as well as his passion for and advocacy leadership of the travel industry. The award celebrates above-and-beyond leadership by individuals who are willing to assist their industry colleagues and promote the profession of destination marketing. Burlingame served six years on the WACVB Board of Directors, including service as its Board President. He is also a Past President of the Board of Trustees of the WACVB Education and Research Foundation, and currently serves as a Foundation Trustee.
Click here to read more about the award winner and past recipients.
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The Western Association of Convention & Visitors Bureaus is a regional professional association serving more than 130 member bureaus in the West. Our members are the official destination marketing organizations for their city, county or region.
Association members have access to industry resources and research, participate at education programs and utilize other WACVB services in support of their mission to market their destinations and manage their organizations.
Let's market the West together!