| 2011 Annual Conference |
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The 7 Powerful Steps of Leadership Success: Getting Results that Pay Dividends for Your Destination
Lisa Marie Platske, Chief Enthusiasm Officer, Upside Thinking, Inc.
Download [pdf]
Capture & Convert: Targeted Content 101
Steven Paganelli, CDME, VP, Business Development – DMOs, MICROS | TIG Global, LLC
Access the presentation at the MediaFire media-sharing site by clicking here.
The Power of Motivation: How to Increase Your Sphere of Influence
Lisa Marie Platske, Chief Enthusiasm Officer, Upside Thinking, Inc.
Download [pdf] | Download [pdf]
Connectivity: What Do We All Really Want? – Aligning Everyone’s Motivations, Needs and Expectations to Book and Deliver a Great Meeting or Convention
Linda DiMario, Principal, DiMario & Associates
Download [pdf]
Today’s Travel Consumer: Value or Luxury? Or Both?
Beverly Anderson, Vice President, American Express Business Insights
Presentation not submitted.
Navigating the Perfect Storm for DMOs
Paul Winkle, Senior Vice President, Miles Media
Download [pdf] | Download [pdf] | Download [pdf]
Double Up: The Drive Market and International Emerging Market
Laura Mandala, Managing Director, Mandala Research
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Text Be Nimble, Text Be…
John Hudak, Partner, Publisher & Chief Marketing Officer, and Brett Gordon, Vice President of Strategy and Innovation, Madden Media
Presentation not submitted.
Culinary Tourism 2 for 1: Recent Trends & Measuring ROI
Erik Wolf, President & CEO, International Culinary Tourism Association
Presentation distributed to workshop participants.
Corporation for Travel Promotion and DMO Involvement
Chris Perkins, Chief Marketing Officer, CTP
Download [pdf]
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| 2011 Tech Summit |
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Social Media 101 Session: What Does It All Mean?
Nicole Gustas, Director of Online Marketing, Monterey County CVB
Download [pdf] | Download [pdf]
Revolutionizing the Business of Communication
Paula Berg, Digital Media Leader, Linhart Public Relations, and former Manager of Emerging Media, Southwest Airlines
Presentation not submitted
Showcase Your Destination with Online Video
Jeff Dos Remedios, Vice President of Interactive Solutions, Travel Spike, and Josh Yeager, Co-founder and Digital Strategist, Double Dutch & Company
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Using Technology Internally to Manage Your DMO and Communicate with Stakeholders
Pat Holmes, Vice President of Partner Development, Visit Salt Lake, and Mike Mooney, Chief Operating Officer, Greater Phoenix CVB
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Taking the Customer Lifecycle Digital
Greg Chapman, President, Sitewire
Presentation not submitted.
Mastering Facebook Inside Out
William Karz, Director, Online Marketing, LA INC. The Los Angeles Convention & Visitors Bureau, and Arianna Petkevicius, Vice President, Social Media Services, Sparkloft Media
Download [pdf]
Power of Content Marketing for DMOs
Paul Winkle, Senior Vice President, Miles Media, and Chris Adams, Director of Online Marketing, Miles Media
Download [pdf]
From Conversation to Conversion
Martin Stoll, CEO, Sparkloft Media
Download [pdf]
Cool Applications and Trends in Mobile Marketing
Hillary Bressler, CEO/Founder, .Com Marketing
Download [pdf]
Advertising in a Growing List of Complex Marketing Channels
Jennifer Peper, Vice President, Aristotle Interactive
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Twitter, Foursquare, Groupon and More to Incorporate Into Your Social Media Plan
Nicole Gustas, Director of Online Marketing, Monterey County CVB; William Karz, Director, Online Marketing, LA INC. The Los Angeles Convention & Visitors Bureau; Mike Rosenberg, Vice President New Business & Strategy, Ethology, Inc.
Download [pdf]
The Downside of Social Media
Martin Stoll, CEO, Sparkloft Media
Download [pdf]
Search Engine Optimization: Writing for the Web and PR
Sheila Kloefkorn, President, KEO Marketing, Inc
Search Engine Optimization Consulting http://www.keomarketing.com | Download [pdf]
Meetings Go Social
Roy Benear, Senior Vice President, Austin CVB; Martin Stoll, CEO, Sparkloft Media; Cara Tracy, CMP, CMM, Director of Professional Development, National Speakers Association; Mary Young, CMP, CEO, M.Y. Events, Inc.
Presentation forthcoming.
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| 2010 Annual Conference |
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Destination DNA: Discovering, Developing and Delivering
Linda DiMario, Principal, DiMario & Associates
Download [pdf]
Driving Attendance and ‘Word-of-Thumb’ Marketing by Delivering the Total Visitor Experience
Cheryl Kilday, President & CEO, Spokane Regional CVB
Mickey Schaefer, CAE, President, Mickey Schaefer & Associates LLC
Richard A. Vaughan, CDME, CTA, Senior Vice President, Sales & Marketing, Metropolitan Tucson CVB
Please contact WACVB staff at info@wacvb.com for a copy of this presentation.
Interactive Branding: Closing the Decision Loop for Destination Travelers Through Mixed Media
Jennifer Peper, Vice President, Aristotle
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The Wisdom of Data
Joni Thompson, CPA, Chief Operating Officer, Albuquerque CVB
Download [pdf]
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| 2010 Tech Summit |
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THURSDAY, MARCH 25, 2010
101 Session: What Does It All Mean?
Nicole Gustas, Website and Marketing Manager, Monterey County CVB
Download [pdf]
Microsoft Bing Travel
Pedro De Freitas Silva, Product Manager for Bing, Microsoft [awaiting presentation]
Mobile Apps
Jim Hayden, Managing Director of Channel Sales, Zumobi; Mike Reeder, Vice President of Account Planning, Razorfish; and Mario Ribera, Director of Mobile Advertising, Microsoft Corporation
Download [pdf]
Editorial Evaluation Metrics for CVBs/DMOs
David Blandford, APR, Vice President, Communications, Seattle’s CVB; Wayne Bullock, Senior Vice President-Analysis Services, Cision US, Inc.; Kye Strance, Director of Product Management, Vocus
Download [pdf]
How Meeting Planners Use the Web and Technology
Andrew Eklund, CEO and Founder, Ciceron
Andrew Eklund Presentation
Download [pdf]
Meetings 2.0
Kati Quigley, CMP, Director, Event Marketing, Microsoft Corporation, and Chair of the Board, Professional Convention Management Association (PCMA)
Download [pdf-21.7mb]
Google Analytics: Unraveling the Mystery
Anil Batra, Vice President of Search and Analytics, POP; Nicole Gustas, Website and Marketing Manager, Monterey County CVB; Mike Plummer, Web Analyst, POP; and Heather Wilburn. Account Executive, Google TV Ads, Google
Download [pdf-1.07mb]
Social Media Trends: What’s Next?
Martin Stoll, President & CEO, GoSeeTell Network, Inc.
Download [pdf]
Friday, March 26, 2010
Measuring the Buzz—Best Practices in Social Media Analytics and Research
Erin Francis-Cummings, Managing Partner, Destination Analysts; Arianna Petkevicius, Social Media Strategist, GoSeeTell Network, Inc.; and Paul Winkle, VP of Business Development, Miles Media
Download [pdf] | Download [pdf]
Destination Videos: Get the Full Picture
Martin Stoll, President & CEO, GoSeeTell Network, Inc., and Maresa Thompson, Interactive & Design Manager, Albuquerque CVB
Download [pdf] | Download [pdf]
Designing Your Email Program from Online Outreach to the Welcome Message
Dylan T. Boyd, Vice President, Sales & Strategy, eROI, Inc.
Download [pdf]
Going Beyond the Banner Ad: Breaking Through the Online Ad Clutter
Doug Miller, Global Vice President of Expedia Media Solutions, the advertising sales division of Expedia, Inc.; and Young-Bean Song, Senior Director of Analytics & Atlas Institute, Microsoft Advertising
[awaiting presentation]
Find Your Footing in the World of Facebook
Dave Kerpen, Chief Buzz Officer, theKbuzz
Download [pdf]
Using Research Tools and Analytics to Increase Your Interactive Media ROI
Greg Evans, Director of Account Services, simpleview inc.
Download [pdf]
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| 2009 Annual Meeting |
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When Growth Stalls: How It Happens, Why You’re Stuck, And What To Do About It and How to Make a Small Marketing Budget Work Big
Steve McKee, President, McKee Wallwork Cleveland Advertising
Please contact Steve McKee directly at smckee@mwcmail.com with questions about his presentations.
Adapting Your Web Site for Mobile Media Applications
Jennifer Peper, Vice President, Aristotle Interactive
Download [pdf]
How to Control Your Day in an Uncontrollable Workplace
Laura StackCSP, MBA, President, The Productivity Pro®, Inc.
Download [pdf]
Visit www.theproductivitypro.com for more information.
Destination Marketing: Understanding the Role and Impact of Destination Marketers
Lorraine Sileo, Vice President, Research, PhoCusWright, Inc.To download the DMO presentation, click here
The Effects of Changing Market Conditions on Sales and Marketing Strategies
Amy Long, Vice President, Marketing & Membership, Experience Colorado Springs at Pikes Peak, Colorado Springs Convention & Visitors Bureau
Brad Burlingame, President & CEO, West Hollywood Marketing & Visitors Bureau
Scott Beck, President & CEO, Salt Lake Convention & Visitors Bureau
Download [ppt]
Public Tourism Promotion ROI: Cutting the Promotional Budget is Tempting. Is It Worth It?
Ken McGill, Managing Director, Rockport Analytics
Download [pdf]
Using “Green” to Draw Group Business and Visitors
Cheryl Bagby, Marketing Manager, Santa Monica Convention & Visitors Bureau
Shannon Brooks, Director of Communications, Santa Barbara CVB and Film Commission
Courtney Ries, Marketing Manager, Travel Portland
Download [ppt] | Download [ppt]
Lasting Impressions for Short Attention Spans: Presentations that Wow Your Funding Agencies
Bill Geist, President, Zeitgeist Consulting
Visit www.zeitgeistconsulting.com for information.
From Niche to Mainstream: How Social Media is Changing Every Aspect of Online Marketing
Martin Stoll, President, GoSeeTell Network, Inc.
Download [pdf]
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| 2009 Tech Summit |
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Early Wins, Tactical Mistakes and Best Practices: Key Performance Indicators of Success for Destination Marketing Organizations on the Social Internet
Adam Metz, Principal, METZ
Download [pdf] | Download [pdf]
Writing for the Web
Jeff Herrington, President, Jeff Herrington Communications
Download [ppt] | Download [pdf]
Destination Web Site Evaluation & ROI Project – Case Study Results
John Packer, Vice President, Travel& Leisure, TNS, and Erin Lair, Webmaster, Metro Tucson CVB
Download [ppt] | Download [pdf]
DMOMobileConvention and Visitor Tools and Strategies
Franci Edgerly, President & CEO, ITI Marketing, Inc.; and Tim Scanlon, CEO, W4C
[awaiting presentation]
Using New PR 2.0 Technologies to Supercharge Your Online Visibility and Media Coverage
Jim Sinkinson, Publisher, Bulldog Reporter
Download [ppt]
Successful Internet Co-op Campaigns
John Fuhr, Vice President of Marketing, Anaheim/Orange County VCB; and Tania Leichliter, Principal, AdGenuity Marketing Solutions
Download [zip]
What is the Big Deal with Micro-blogging? How Twitter is Changing the Tourism Landscape
Martin Stoll, President & CEO, GoSeeTell Network, Inc.
Download [pdf]
Online Travel Planning Trends and Consumer Usability
David Bratton and Erin Francis-Cummings, Managing Partners, Destination Analysts
Download [ppt]
Search Engine Optimization is Changing: How to Keep Up?
Corey Quinn, Director, Business Development, The Search Agency
Download [pptx]
Evolution of Online Advertising
Jim Brody, Sales Manager, Destination Marketing, TripAdvisor; Jolie Gibson, Online Media Director, Madden Media; and Jennifer Peper, Vice President, Aristotle Interactive
Download [pdf] | Download [ppt] | Download [ppt]
Meeting Professionals and Technology—What They Use and What Influences Them
Presenters: Chad Ammon, Director, Meetings & Events, Results Delivered, LLC; Sharon Marsh, CMP, CMM, Meetings Group Manager, Medtronic Cardiovascular; and Dana Marshall, CMP, CMM, Meetings Defined
[no PowerPoint or handout]
Productivity in the Digital Age: Five Principles to Get You There
[presentation not submitted for upload]
E-mail Marketing: Technology Challenges, Tourism Trends, and Innovative Opportunities
John Kirk, Vice President Sales, Blue Sky Factory; and David Serino, Founder & e-Strategist, Gammet Interactive
Download [pdf] | Download [ppt]
Measure then Manage – Turning Web Analytics into Action
C.A. Clark, Vice President of Electronic Publishing, Miles Media
Download [ppt]
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