2010 Tech Summit
March 25 and 26, 2010--Presentations as of April 6 |
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THURSDAY, MARCH 25, 2010
101 Session: What Does It All Mean?
Nicole Gustas, Website and Marketing Manager, Monterey County CVB
Download [pdf-1.11mb]
Microsoft Bing Travel
Pedro De Freitas Silva, Product Manager for Bing, Microsoft [awaiting presentation]
Mobile Apps
Jim Hayden, Managing Director of Channel Sales, Zumobi; Mike Reeder, Vice President of Account Planning, Razorfish; and Mario Ribera, Director of Mobile Advertising, Microsoft Corporation
Download [pdf-1.88mb]
Editorial Evaluation Metrics for CVBs/DMOs
David Blandford, APR, Vice President, Communications, Seattle’s CVB; Wayne Bullock, Senior Vice President-Analysis Services, Cision US, Inc.; Kye Strance, Director of Product Management, Vocus
Download [pdf-9.56mb]
How Meeting Planners Use the Web and Technology
Andrew Eklund, CEO and Founder, Ciceron
Andrew Eklund Presentation
Download [pdf-9.56mb]
Meetings 2.0
Kati Quigley, CMP, Director, Event Marketing, Microsoft Corporation, and Chair of the Board, Professional Convention Management Association (PCMA)
Download [pdf-21.7mb]
Google Analytics: Unraveling the Mystery
Anil Batra, Vice President of Search and Analytics, POP; Nicole Gustas, Website and Marketing Manager, Monterey County CVB; Mike Plummer, Web Analyst, POP; and Heather Wilburn. Account Executive, Google TV Ads, Google
Download [pdf-1.07mb]
Social Media Trends: What’s Next?
Martin Stoll, President & CEO, GoSeeTell Network, Inc.
Download [pdf-1.11mb]
Friday, March 26, 2010
Measuring the Buzz—Best Practices in Social Media Analytics and Research
Erin Francis-Cummings, Managing Partner, Destination Analysts; Arianna Petkevicius, Social Media Strategist, GoSeeTell Network, Inc.; and Paul Winkle, VP of Business Development, Miles Media
Download [pdf-4.83mb] | Download [pdf-84kb]
Destination Videos: Get the Full Picture
Martin Stoll, President & CEO, GoSeeTell Network, Inc., and Maresa Thompson, Interactive & Design Manager, Albuquerque CVB
Download [pdf-71kb] | Download [pdf-12.0mb]
Designing Your Email Program from Online Outreach to the Welcome Message
Dylan T. Boyd, Vice President, Sales & Strategy, eROI, Inc.
Download [pdf-9.81mb]
Going Beyond the Banner Ad: Breaking Through the Online Ad Clutter
Doug Miller, Global Vice President of Expedia Media Solutions, the advertising sales division of Expedia, Inc.; and Young-Bean Song, Senior Director of Analytics & Atlas Institute, Microsoft Advertising
[awaiting presentation]
Find Your Footing in the World of Facebook
Dave Kerpen, Chief Buzz Officer, theKbuzz
Download [pdf-2.52mb]
Using Research Tools and Analytics to Increase Your Interactive Media ROI
Greg Evans, Director of Account Services, simpleview inc.
Download [pdf-2.5mb]
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| 2009 Annual Meeting |
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When Growth Stalls: How It Happens, Why You’re Stuck, And What To Do About It and How to Make a Small Marketing Budget Work Big
Steve McKee, President, McKee Wallwork Cleveland Advertising
Please contact Steve McKee directly at smckee@mwcmail.com with questions about his presentations.
Adapting Your Web Site for Mobile Media Applications
Jennifer Peper, Vice President, Aristotle Interactive
Download [pdf]
How to Control Your Day in an Uncontrollable Workplace
Laura StackCSP, MBA, President, The Productivity Pro®, Inc.
Download [pdf]
Visit www.theproductivitypro.com for more information.
Destination Marketing: Understanding the Role and Impact of Destination Marketers
Lorraine Sileo, Vice President, Research, PhoCusWright, Inc.To download the DMO presentation, click here
The Effects of Changing Market Conditions on Sales and Marketing Strategies
Amy Long, Vice President, Marketing & Membership, Experience Colorado Springs at Pikes Peak, Colorado Springs Convention & Visitors Bureau
Brad Burlingame, President & CEO, West Hollywood Marketing & Visitors Bureau
Scott Beck, President & CEO, Salt Lake Convention & Visitors Bureau
Download [ppt]
Public Tourism Promotion ROI: Cutting the Promotional Budget is Tempting. Is It Worth It?
Ken McGill, Managing Director, Rockport Analytics
Download [pdf]
Using “Green” to Draw Group Business and Visitors
Cheryl Bagby, Marketing Manager, Santa Monica Convention & Visitors Bureau
Shannon Brooks, Director of Communications, Santa Barbara CVB and Film Commission
Courtney Ries, Marketing Manager, Travel Portland
Download [ppt] | Download [ppt]
Lasting Impressions for Short Attention Spans: Presentations that Wow Your Funding Agencies
Bill Geist, President, Zeitgeist Consulting
Visit www.zeitgeistconsulting.com for information.
From Niche to Mainstream: How Social Media is Changing Every Aspect of Online Marketing
Martin Stoll, President, GoSeeTell Network, Inc.
Download [pdf]
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2009 Tech Summit
March 26 and 27, 2009--Presentations as of April 10 |
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Early Wins, Tactical Mistakes and Best Practices: Key Performance Indicators of Success for Destination Marketing Organizations on the Social Internet
Adam Metz, Principal, METZ
Download [pdf] | Download [pdf]
Writing for the Web
Jeff Herrington, President, Jeff Herrington Communications
Download [ppt] | Download [pdf]
Destination Web Site Evaluation & ROI Project – Case Study Results
John Packer, Vice President, Travel& Leisure, TNS, and Erin Lair, Webmaster, Metro Tucson CVB
Download [ppt] | Download [pdf]
DMOMobileConvention and Visitor Tools and Strategies
Franci Edgerly, President & CEO, ITI Marketing, Inc.; and Tim Scanlon, CEO, W4C
[awaiting presentation]
Using New PR 2.0 Technologies to Supercharge Your Online Visibility and Media Coverage
Jim Sinkinson, Publisher, Bulldog Reporter
Download [ppt]
Successful Internet Co-op Campaigns
John Fuhr, Vice President of Marketing, Anaheim/Orange County VCB; and Tania Leichliter, Principal, AdGenuity Marketing Solutions
Download [zip]
What is the Big Deal with Micro-blogging? How Twitter is Changing the Tourism Landscape
Martin Stoll, President & CEO, GoSeeTell Network, Inc.
Download [pdf]
Online Travel Planning Trends and Consumer Usability
David Bratton and Erin Francis-Cummings, Managing Partners, Destination Analysts
Download [ppt]
Search Engine Optimization is Changing: How to Keep Up?
Corey Quinn, Director, Business Development, The Search Agency
Download [pptx]
Evolution of Online Advertising
Jim Brody, Sales Manager, Destination Marketing, TripAdvisor; Jolie Gibson, Online Media Director, Madden Media; and Jennifer Peper, Vice President, Aristotle Interactive
Download [pdf] | Download [ppt] | Download [ppt]
Meeting Professionals and Technology—What They Use and What Influences Them
Presenters: Chad Ammon, Director, Meetings & Events, Results Delivered, LLC; Sharon Marsh, CMP, CMM, Meetings Group Manager, Medtronic Cardiovascular; and Dana Marshall, CMP, CMM, Meetings Defined
[no PowerPoint or handout]
Productivity in the Digital Age: Five Principles to Get You There
[presentation not submitted for upload]
E-mail Marketing: Technology Challenges, Tourism Trends, and Innovative Opportunities
John Kirk, Vice President Sales, Blue Sky Factory; and David Serino, Founder & e-Strategist, Gammet Interactive
Download [pdf] | Download [ppt]
Measure then Manage – Turning Web Analytics into Action
C.A. Clark, Vice President of Electronic Publishing, Miles Media
Download [ppt]
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| 2008 Annual Meeting & Vendor Showcase |
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The following presentations have been submitted to WACVB for posting to the Association Web site.
The Future of Official Visitors Guides
Presenter: John Hudak, Partner & Publisher, Madden Media
Contact WACVB staff at info@wacvb.com for presentation materials.
Prospects, Partnerships & Privileges of Membership
Presenters: Steve Maris, Director, Membership & Strategic Partnerships, Seattle CVBPatricia Nelson, Director of Membership & Visitor Services, Greater Phoenix CVB; and Marsha Stout, Director of Partner Services, Travel Portland
Download [ppt] | Download [pdf] | Download [pdf]
The Future of Targeting
Presenter: Ryan George, CEO, simpleview, inc.
Download [pdf]
The Future of Destination Marketing: Tradition, Transition, and Transformation: An Overview of the DMAI Futures Study
Presenter: Maura Allen Gast, FCDME, Chair, Destination Marketing Association International (DMAI), and Executive Director, Irving (Texas) CVB
Download [pdf]
Arts & Culture: Partnering with Your Arts Community to Attract More Overnight Visitors
Presenters: Scott Beck, President/CEO, Salt Lake CVB; Gary Green, Cooperative Marketing Director, President/CEO, Santa Cruz County CVC; and Laurie Waissman, Cultural Tourism Marketing Manager, Travel Portland
Download [ppt] | Download [ppt] | Download [pdf]
Foodies, Travelers and the Blue Foot Chicken: Profiting from the Big Business of Foodie Tourism
Presenter: Brian Baker, Managing Partner, Cultivar Marketing
Download [ppt]
Successful Public Relations Strategies and Tactics
Presenters: Linda Welter Cohen, APR, Senior PR Practitioner and CEO/Founder, Caliber Group, Inc.; Edie Jarolim,Freelance Writer; and Kimberly Schmitz, Director of Communications and Public Relations, Metropolitan Tucson CVB
Download [ppt]
Destination Product Development
Presenter: Cole Carley, CDME, President & CEO, Fargo-Moorhead (North Dakota) CVB
Download [ppt]
Managing Rapidly Escalating Change in the Visitor Industry
Presenters: John Hudak, Partner & Publisher, and Robert “Mac” McCracken, Partner & Chief Innovative Officer, Madden Media
Contact WACVB staff at info@wacvb.com for presentation materials.
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| 2008 Tech Summit & Vendor Showcase |
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Handouts all handouts are pdf
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| 2007 Annual Meeting & Vendor Showcase |
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Balance the ‘Information Age’ Overload!
Karen Kirk, Synergistic Solutions
Download [ppt]
Branding is Great…But Are You Ensuring the Promise is Being Kept
Sarah Kirby Yung, Director of Marketing & Corporate Sponsorships, Tourism Vancouver
Download [pdf]
Getting the Most from E-mail Marketing
Ryan George, CEO, simpleviewinc; Richard Vaughan, Senior Vice President, Sales & Marketing, Metropolitan Tucson CVB
Download [pps]
Video Strategies that Work
Kristen Lindsey, Owner, Apokrisis
Download [ppt]
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2007 Tech Summit Presenter Presentations
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The Latest and Coolest In Internet Marketing*
Presenter: Adrian Tennant, Director of Interactive Marketing, .Com Marketing
Download [pdf]
The e-Travel Odyssey–Using Existing and Emerging Technologies to Capture the Web Savvy Consumer
Presenter: David Serino, Founder & e-Strategist, Gammet Interactive
Download [pdf]
Changing Styles of Bureau Communications and Advertising Options
Presenters: Sarah Myers Interactive Manager, Park City Chamber/Bureau; Adrian Tennant, Director of Interactive Marketing, .Com Marketing*
Download [pdf] | Download [pdf]
Etiquette Tips for Techno-Geeks
Presenter: Ted Bouras, Director of Career Services, Anderson School of Management, University of New Mexico
Download [pdf]
Measure, Monitor, Then Manage - The Essentials of Web Analytics and Online Research
Presenters: Chris Adams, Director of Online Marketing, Miles Media Group, Inc.; David Bratton, Managing Partner, Destination Analysts
Download [pdf]
New Technologies and the Effect on Travel Marketing: Blogging, Podcasting, RSS, and More...
Presenters: David Serino, Founder & e-Strategist, Gammet Interactive; Bryan White, Online Technology Manager, Portland Oregon Visitors Association
Download [pdf] | Download [pdf]
Web 2.0: How the Travel Industry Can Use Social Networks and User-generated Content
Presenter: Andrew Eklund, Founder & CEO, Ciceron
Download [pdf]
Web 2.0: Make Visitors Ambassadors for your Destination
Presenter: Martin Stoll, President & CEO, GoSeeTell Network, Inc.
Download [pdf]
What’s the New Frontier of the Internet?Webcentric Integrated Marketing!
Presenter: Marla Johnson Norris, CEO, Aristotle Interactive
Download [pdf]
Get More Qualified Leads from Your Web Site
Presenter: Jennifer Peper, Vice President, Aristotle Interactive
Download [pdf]
Meeting Planners and Technology
Presenters: Shawna Arroyo, New Mexico TIE Coordinator, New Mexico Technology in Education, New Mexico State University; Katherine Fox Ehlert, CMP, Director, Santa Fe Destinations; Peggy Green, Director of Event Planning, American Society of Radiologic Technologists
No handout
What You Should Know About the State of the Internet
Presenter: Jeff Woolford, Director of Research & Development, USDM.net
sent directly to CVB delegates
Integrating Web Site, CRM, and eMarketing Initiatives
Presenters: Ryan George, cvbTV.com
Download [pdf]
Going Global - Using the Web to Reach New or Existing International Customers
Presenters: Chris Adams, Director of Online Marketing, Miles Media Group, Inc.; David Bratton, Managing Partner, Destination Analysts
Download [pdf]
.travel Update
Presenter: Ronald Andruff, President, Tralliance Corporation
Download [pdf]
Tourism Tech Summit Marketing Survey
To support WACVB’s goal of assisting its membership to better understand their industry, a marketing survey was conducted of member and nonmember CVBs. This survey examined the current marketing activities of these CVBs in the areas of online research and tracking and international marketing.
Research prepared by: Destination Analysts, Inc.
Download [pdf]
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