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presenter presentations

2010 Tech Summit
March 25 and 26, 2010--Presentations as of April 6
Tourism Tech Summit

THURSDAY, MARCH 25, 2010

101 Session: What Does It All Mean?

Nicole Gustas, Website and Marketing Manager, Monterey County CVB
Download [pdf-1.11mb]


Microsoft Bing Travel

Pedro De Freitas Silva, Product Manager for Bing, Microsoft [awaiting presentation]


Mobile Apps

Jim Hayden, Managing Director of Channel Sales, Zumobi; Mike Reeder, Vice President of Account Planning, Razorfish; and Mario Ribera, Director of Mobile Advertising, Microsoft Corporation
Download [pdf-1.88mb]


Editorial Evaluation Metrics for CVBs/DMOs

David Blandford, APR, Vice President, Communications, Seattle’s CVB; Wayne Bullock, Senior Vice President-Analysis Services, Cision US, Inc.; Kye Strance, Director of Product Management, Vocus
Download [pdf-9.56mb]


How Meeting Planners Use the Web and Technology

Andrew Eklund, CEO and Founder, Ciceron
Andrew Eklund Presentation
Download [pdf-9.56mb]


Meetings 2.0

Kati Quigley, CMP, Director, Event Marketing, Microsoft Corporation, and Chair of the Board, Professional Convention Management Association (PCMA)
Download [pdf-21.7mb]


Google Analytics: Unraveling the Mystery

Anil Batra, Vice President of Search and Analytics, POP; Nicole Gustas, Website and Marketing Manager, Monterey County CVB; Mike Plummer, Web Analyst, POP; and Heather Wilburn. Account Executive, Google TV Ads, Google
Download [pdf-1.07mb]


Social Media Trends: What’s Next?

Martin Stoll, President & CEO, GoSeeTell Network, Inc.
Download [pdf-1.11mb]
                                                                    

Friday, March 26, 2010

Measuring the Buzz—Best Practices in Social Media Analytics and Research

Erin Francis-Cummings, Managing Partner, Destination Analysts; Arianna Petkevicius, Social Media Strategist, GoSeeTell Network, Inc.; and Paul Winkle, VP of Business Development, Miles Media
Download [pdf-4.83mb] | Download [pdf-84kb]


Destination Videos: Get the Full Picture

Martin Stoll, President & CEO, GoSeeTell Network, Inc., and Maresa Thompson, Interactive & Design Manager, Albuquerque CVB
Download [pdf-71kb] | Download [pdf-12.0mb]


Designing Your Email Program from Online Outreach to the Welcome Message

Dylan T. Boyd, Vice President, Sales & Strategy, eROI, Inc.
Download [pdf-9.81mb]


Going Beyond the Banner Ad: Breaking Through the Online Ad Clutter

Doug Miller, Global Vice President of Expedia Media Solutions, the advertising sales division of Expedia, Inc.; and Young-Bean Song, Senior Director of Analytics & Atlas Institute, Microsoft Advertising
[awaiting presentation]


Find Your Footing in the World of Facebook

Dave Kerpen, Chief Buzz Officer, theKbuzz
Download [pdf-2.52mb]


Using Research Tools and Analytics to Increase Your Interactive Media ROI

Greg Evans, Director of Account Services, simpleview inc.
Download [pdf-2.5mb]

2009 Annual Meeting
Annual Meeting & Vendor Showcase When Growth Stalls: How It Happens, Why You’re Stuck, And What To Do About It and How to Make a Small Marketing Budget Work Big

Steve McKee, President, McKee Wallwork Cleveland Advertising
Please contact Steve McKee directly at smckee@mwcmail.com with questions about his presentations.


Adapting Your Web Site for Mobile Media Applications

Jennifer Peper, Vice President, Aristotle Interactive
Download [pdf]


How to Control Your Day in an Uncontrollable Workplace

Laura StackCSP, MBA, President, The Productivity Pro®, Inc.
Download [pdf]
Visit www.theproductivitypro.com for more information.


Destination Marketing: Understanding the Role and Impact of Destination Marketers

Lorraine Sileo, Vice President, Research, PhoCusWright, Inc.To download the DMO presentation, click here


The Effects of Changing Market Conditions on Sales and Marketing Strategies

Amy Long, Vice President, Marketing & Membership, Experience Colorado Springs at Pikes Peak, Colorado Springs Convention & Visitors Bureau

Brad Burlingame, President & CEO, West Hollywood Marketing & Visitors Bureau

Scott Beck, President & CEO, Salt Lake Convention & Visitors Bureau
Download [ppt]


Public Tourism Promotion ROI: Cutting the Promotional Budget is Tempting. Is It Worth It?

Ken McGill, Managing Director, Rockport Analytics
Download [pdf]


Using “Green” to Draw Group Business and Visitors

Cheryl Bagby, Marketing Manager, Santa Monica Convention & Visitors Bureau

Shannon Brooks, Director of Communications, Santa Barbara CVB and Film Commission

Courtney Ries, Marketing Manager, Travel Portland
Download [ppt] | Download [ppt]


Lasting Impressions for Short Attention Spans: Presentations that Wow Your Funding Agencies

Bill Geist, President, Zeitgeist Consulting
Visit www.zeitgeistconsulting.com for information.


From Niche to Mainstream: How Social Media is Changing Every Aspect of Online Marketing

Martin Stoll, President, GoSeeTell Network, Inc.
Download [pdf]

2009 Tech Summit
March 26 and 27, 2009--Presentations as of April 10
Tourism Tech Summit

Early Wins, Tactical Mistakes and Best Practices: Key Performance Indicators of Success for Destination Marketing Organizations on the Social Internet

Adam Metz, Principal, METZ
Download [pdf] | Download [pdf]


Writing for the Web

Jeff Herrington, President, Jeff Herrington Communications
Download [ppt] | Download [pdf]


Destination Web Site Evaluation & ROI Project – Case Study Results

John Packer, Vice President, Travel& Leisure, TNS, and Erin Lair, Webmaster, Metro Tucson CVB
Download [ppt] | Download [pdf]


DMOMobileConvention and Visitor Tools and Strategies

Franci Edgerly, President & CEO, ITI Marketing, Inc.; and Tim Scanlon, CEO, W4C
[awaiting presentation]


Using New PR 2.0 Technologies to Supercharge Your Online Visibility and Media Coverage

Jim Sinkinson, Publisher, Bulldog Reporter
Download [ppt]


Successful Internet Co-op Campaigns

John Fuhr, Vice President of Marketing, Anaheim/Orange County VCB; and Tania Leichliter, Principal, AdGenuity Marketing Solutions
Download [zip]


What is the Big Deal with Micro-blogging? How Twitter is Changing the Tourism Landscape

Martin Stoll, President & CEO, GoSeeTell Network, Inc.
Download [pdf]


Online Travel Planning Trends and Consumer Usability

David Bratton and Erin Francis-Cummings, Managing Partners, Destination Analysts
Download [ppt]


Search Engine Optimization is Changing: How to Keep Up?

Corey Quinn, Director, Business Development, The Search Agency
Download [pptx]


Evolution of Online Advertising

Jim Brody, Sales Manager, Destination Marketing, TripAdvisor; Jolie Gibson, Online Media Director, Madden Media; and Jennifer Peper, Vice President, Aristotle Interactive
Download [pdf] | Download [ppt] | Download [ppt]


Meeting Professionals and Technology—What They Use and What Influences Them

Presenters: Chad Ammon, Director, Meetings & Events, Results Delivered, LLC; Sharon Marsh, CMP, CMM, Meetings Group Manager, Medtronic Cardiovascular; and Dana Marshall, CMP, CMM, Meetings Defined
[no PowerPoint or handout]


Productivity in the Digital Age: Five Principles to Get You There

[presentation not submitted for upload]


E-mail Marketing: Technology Challenges, Tourism Trends, and Innovative Opportunities

John Kirk, Vice President Sales, Blue Sky Factory; and David Serino, Founder & e-Strategist, Gammet Interactive
Download [pdf] | Download [ppt]


Measure then Manage – Turning Web Analytics into Action

C.A. Clark, Vice President of Electronic Publishing, Miles Media
Download [ppt]

2008 Annual Meeting & Vendor Showcase
Western Association of Convention & Visitors Bureau

The following presentations have been submitted to WACVB for posting to the Association Web site.

The Future of Official Visitors Guides

Presenter: John Hudak, Partner & Publisher, Madden Media
Contact WACVB staff at info@wacvb.com for presentation materials.


Prospects, Partnerships & Privileges of Membership

Presenters: Steve Maris, Director, Membership & Strategic Partnerships, Seattle CVBPatricia Nelson, Director of Membership & Visitor Services, Greater Phoenix CVB; and Marsha Stout, Director of Partner Services, Travel Portland
Download [ppt] | Download [pdf] | Download [pdf]


The Future of Targeting

Presenter: Ryan George, CEO, simpleview, inc.
Download [pdf]


The Future of Destination Marketing: Tradition, Transition, and Transformation: An Overview of the DMAI Futures Study

Presenter: Maura Allen Gast, FCDME, Chair, Destination Marketing Association International (DMAI), and Executive Director, Irving (Texas) CVB
Download [pdf]


Arts & Culture: Partnering with Your Arts Community to Attract More Overnight Visitors

Presenters: Scott Beck, President/CEO, Salt Lake CVB; Gary Green, Cooperative Marketing Director, President/CEO, Santa Cruz County CVC; and Laurie Waissman, Cultural Tourism Marketing Manager, Travel Portland
Download [ppt] | Download [ppt] | Download [pdf]


Foodies, Travelers and the Blue Foot Chicken: Profiting from the Big Business of Foodie Tourism

Presenter: Brian Baker, Managing Partner, Cultivar Marketing
Download [ppt]


Successful Public Relations Strategies and Tactics

Presenters: Linda Welter Cohen, APR, Senior PR Practitioner and CEO/Founder, Caliber Group, Inc.; Edie Jarolim,Freelance Writer; and Kimberly Schmitz, Director of Communications and Public Relations, Metropolitan Tucson CVB
Download [ppt]


Destination Product Development

Presenter: Cole Carley, CDME, President & CEO, Fargo-Moorhead (North Dakota) CVB
Download [ppt]


Managing Rapidly Escalating Change in the Visitor Industry

Presenters: John Hudak, Partner & Publisher, and Robert “Mac” McCracken, Partner & Chief Innovative Officer, Madden Media
Contact WACVB staff at info@wacvb.com for presentation materials.

2008 Tech Summit & Vendor Showcase
Tourism Tech Summit

Handouts all handouts are pdf

2007 Annual Meeting & Vendor Showcase
07 Annual Meeting Image

Balance the ‘Information Age’ Overload!

Karen Kirk, Synergistic Solutions
Download [ppt]


Branding is Great…But Are You Ensuring the Promise is Being Kept

Sarah Kirby Yung, Director of Marketing & Corporate Sponsorships, Tourism Vancouver
Download [pdf]


Getting the Most from E-mail Marketing

Ryan George, CEO, simpleviewinc; Richard Vaughan, Senior Vice President, Sales & Marketing, Metropolitan Tucson CVB
Download [pps]


Video Strategies that Work

Kristen Lindsey, Owner, Apokrisis
Download [ppt]

2007 Tech Summit Presenter Presentations
image

The Latest and Coolest In Internet Marketing*

Presenter: Adrian Tennant, Director of Interactive Marketing, .Com Marketing
Download [pdf]


The e-Travel Odyssey–Using Existing and Emerging Technologies to Capture the Web Savvy Consumer

Presenter: David Serino, Founder & e-Strategist, Gammet Interactive
Download [pdf]


Changing Styles of Bureau Communications and Advertising Options

Presenters: Sarah Myers Interactive Manager, Park City Chamber/Bureau; Adrian Tennant, Director of Interactive Marketing, .Com Marketing*
Download [pdf] | Download [pdf]


Etiquette Tips for Techno-Geeks

Presenter: Ted Bouras, Director of Career Services, Anderson School of Management, University of New Mexico
Download [pdf]


Measure, Monitor, Then Manage - The Essentials of Web Analytics and Online Research

Presenters: Chris Adams, Director of Online Marketing, Miles Media Group, Inc.; David Bratton, Managing Partner, Destination Analysts
Download [pdf]


New Technologies and the Effect on Travel Marketing: Blogging, Podcasting, RSS, and More...

Presenters: David Serino, Founder & e-Strategist, Gammet Interactive; Bryan White, Online Technology Manager, Portland Oregon Visitors Association
Download [pdf] | Download [pdf]


Web 2.0: How the Travel Industry Can Use Social Networks and User-generated Content

Presenter: Andrew Eklund, Founder & CEO, Ciceron
Download [pdf]


Web 2.0: Make Visitors Ambassadors for your Destination

Presenter: Martin Stoll, President & CEO, GoSeeTell Network, Inc.
Download [pdf]


What’s the New Frontier of the Internet?Webcentric Integrated Marketing!

Presenter: Marla Johnson Norris, CEO, Aristotle Interactive
Download [pdf]


Get More Qualified Leads from Your Web Site

Presenter: Jennifer Peper, Vice President, Aristotle Interactive
Download [pdf]


Meeting Planners and Technology

Presenters: Shawna Arroyo, New Mexico TIE Coordinator, New Mexico Technology in Education, New Mexico State University; Katherine Fox Ehlert, CMP, Director, Santa Fe Destinations; Peggy Green, Director of Event Planning, American Society of Radiologic Technologists
No handout


What You Should Know About the State of the Internet

Presenter: Jeff Woolford, Director of Research & Development, USDM.net
sent directly to CVB delegates


Integrating Web Site, CRM, and eMarketing Initiatives

Presenters: Ryan George, cvbTV.com
Download [pdf]


Going Global - Using the Web to Reach New or Existing International Customers

Presenters: Chris Adams, Director of Online Marketing, Miles Media Group, Inc.; David Bratton, Managing Partner, Destination Analysts
Download [pdf]


.travel Update

Presenter: Ronald Andruff, President, Tralliance Corporation
Download [pdf]


Tourism Tech Summit Marketing Survey
To support WACVB’s goal of assisting its membership to better understand their industry, a marketing survey was conducted of member and nonmember CVBs. This survey examined the current marketing activities of these CVBs in the areas of online research and tracking and international marketing.

Research prepared by: Destination Analysts, Inc.
Download [pdf]

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