position announcements | as of July 29, 2010

WACVB’s position announcement service is available both to WACVB member and nonmember bureaus seeking to fill CEO and senior-level staff vacancies. The announcements are posted to the Web site each Friday. The fee schedule for the service: $50 charge per job announcement for WACVB member bureaus and $100 for nonmember bureaus. Prepayment is not required from member bureaus; invoices will be sent. Payment may also be made via credit card; we accept American Express, MasterCard, and Visa.

When your organization has an opening, send the position listing information to info@wacvb.com. If you have questions about the service, contact staff at (916) 443-9012.

Chief Executive Officer (CEO)
Placer Valley Tourism
Rocklin, California

Overview
Placer Valley Tourism (PVT), a destination marketing organization located in Rocklin, California, is currently recruiting for its CEO position. We are looking for an experienced leader who understands the role of destination marketing for the promotion of tourism, hospitality and business development in the communities of Lincoln, Rocklin and Roseville.

Summary
Under the direction of the Board of Directors, inspires broad vision and strategic planning; organizes and coordinates the functional and leadership activities; implements and coordinates the programs and activities to promote overnight stays; and performs all related duties as required. The CEO is appointed by a simple majority vote of the total number of elected Board members. The CEO shall serve until he/she resigns or is removed by a simple majority vote of the total number of elected Board members. The CEO reports to the Board of Directors. FLSA Status: Exempt

Essential Duties and Responsibilities include but are not limited to the following:
Planning and Vision

• Reviews relevant economic and social science research, critiques the research, draws different or additional conclusions as necessary for PVT planning, and present the results to the Board with strategic recommendations
  
• Works closely with the Board of Directors to direct the development and maintenance of the organization’s strategic plan
  
• Solicits and summaries the objectives of key participants in the relevant business sectors and incorporates their needs into the PVT strategic plan
  
• Creates, implements and maintains a strategy for BID

Program

• Oversees all organization programs and recommends changes to the Board to meet the organizational mission and vision within the approved annual budget
  
• Work with various governmental and economic development agencies to develop and assemble a portfolio of information about South Placer County
  
• Cultivate and develop public and private sector partnerships to expand and augment revenue generation

Financial and Operations

• Develops and recommends the annual organization budget and business plan for Board approval in order to achieve the organization mission and vision
  
• Ensures the optimum use of all organizational resources and recommends allocation changes as needed to strengthen the organization
  
• Oversees adoption of information technology to assist the organization in fulfilling its mission and vision.
  
• Consults with Executive Committee, Board Chairperson or Board of Directors regarding issues requiring the utilization of legal services or other professional expertise
  
• Oversees the day-to-day financial operations of the organization including accounts receivable, payables, payroll, financial statements, audit, risk management and control processes
  
• Develop, manage budget and oversee collection of BID Assessments

Organizational Development and Staffing

• Recommends policy and organizational changes to the Board when appropriate
  
• Develops and maintains effective organizational policies and ensures all PVT activities are implemented within these established policies, guidelines, laws and ethical standards
  
• Develops, implements and oversees organization’s human resource functions within the approved budget including staffing levels, recruitment, hiring, compensation, training, evaluation, performance standards, payroll functions, discipline, termination, and understanding California employment law

Public Relations

• Acts as the official spokesperson for the organization and the Placer Valley tourism industry
  
• Develops positive relationships with elected and appointed City and County officials as well as all represented entities of the tourism industry both within and outside Placer County
  
• Represents the county’s tourism industry before city council, Supervisors and other government institutions. Provide both strategic and tactical community input
  
• Establishes and maintains relationships with the various media outlets in order to enhance the image of tourism and its development throughout the region

Board Relations

• Assists in the recruitment and retention of Board members and participate in maintaining the health and professional growth of the Board
  
• Serves as an ex officio member of all Board committees and taskforces and appoints staff members to serve as board committee liaisons
  
• Oversees administrative preparation for Board and Executive Committee meetings

Supervisory Responsibilities                                                     
Manages staff of 3 to 6 and is responsible for the overall direction, coordination, and evaluation of staff. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience                                                    
Bachelor’s degree (BA) from a four-year college or university with academic course work in a relevant discipline (i.e., public administration, communications, journalism, public information, business administration or other closely related fields of study) and five years of experience OR 10 plus years of related experience that results in equivalent learning. CEO will also have a general management experience with budget responsibility of at least $2 million; substantial sales and marketing experience, preferable experience as a senior sales and/or marketing manager and preferably in the travel and hospitality industry. Previous hotel experience highly desirable.

Language Skills                                                                
Excellent English language communication skills including the ability to read and summarize material in a broad range of professional publications and the ability to write clear, concise and compelling reports. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Fluency in languages other than English will be considered a plus.

Computer Skills                                                               
Knowledge and personal proficiency to use word processing and spreadsheet software as well as the Internet. CEO must also be familiar with contact management systems and database software and be able to learn the use of these programs with minimal instruction.

Certificates, Licenses, Registrations
Possession of a valid driver’s license at the appropriate level including necessary endorsements, as required by the State of California to perform essential job functions of the position.

Other Desired Skills, Abilities, and Knowledge                    

• Ability to promote all partners for overnight stays and extended stays in the county
  
• Sporting events knowledge and experience, including a comfort level and knowledge of the products offered
  
• Sporting events background highly desirable
  
• Board governance, management and membership experience highly desired
  
• Network of contacts with all tourism related entities both within and outside the Placer Valley area.
  
• Ability to build consensus among the community and be a quick learner of how the community works
  
• Excellent public presentation and interaction skills
  
• Strong public relations experience on both the client or agency side
  
• Ability to interact with media and provide interviews for media outlets
  
• Ability to work collaboratively with government agencies
  
• Ability to negotiate contracts
  
• Hospitality and tourism industry experience and contacts
  
• Fundraising experience and knowledge
  
• Travel is required for this position
  

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  
• Requires the ability to sit up to 3-6 hours per day with intermittent occasional walking and standing.
  
• Requires the ability to drive up to 6-10 hours per day.
  
• Occasionally may be required to lift items up to 10 pounds to a height of up to 6 feet; up to 25 pounds to a height of 4 feet.
  
• Occasionally may be required to carry items up to 25 pounds for distances up to 75 feet.
  
• Occasional out of state travel.
  

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Typical office work environment with normal noise levels
  
• Off site and in field visits which may be loud or chaotic at times
  

Work responsibilities and travel which bring a variety of work environment situations, none of which would require any special protective equipment such as; hearing protection, respirators etc. or bring any short term hazards.

Application
All inquiries and resume submission directed via e-mail to:
recruit@leapsolutions.com or fax to (707) 237-6934. Include job code PVT-10110 in subject line.

Please, no telephone calls to Placer Valley Tourism.

Position open until filled.

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Convention Sales Manager
Spokane Regional Convention and Visitors Bureau
Spokane, Washington

The Spokane Regional Convention and Visitors Bureau is seeking expressions of interest from potential candidates to fill an available Senior Convention Sales Manager position. Several years of previous experience are required. Interested candidates can secure a position description by contacting HYPERLINK "mailto:dave@daveradcliffe.com" dave@daveradcliffe.com.

Position open until filled.

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Sales Manager, Meetings & Events
Tacoma Regional Convention + Visitor Bureau
Tacoma, Washington

Overview
The Tacoma Regional Convention + Visitor Bureau [TRCVB] is the official destination marketing organization for Pierce County, Washington. Recognized as the Business Examiners 2010 Top Places to Work Finalist, the TRCVB is a highly visible organization with a fast-paced, dynamic and collaborative work environment.

Job Description
The Sales Manager will focus on expanding the number of meetings and conventions in Pierce County through direct sales initiatives. Their target markets will include associations, government and education markets. This position will embrace regionalism, leadership and accountability in their work.

Responsibilities

• Proactively solicit association, government and education markets business to meet and exceed room night goals by making cold calls, direct sales calls, sales blitzes + site tours
  
• Maintain good relationships with existing association, government and education markets market clients/accounts
  
• Sell Pierce County as a destination at tradeshows, conventions, sales meetings
  
• Liaise with groups to arrange meeting services
  
• Establish and maintain regular contact with clients/accounts in order to introduce and promote the destination in accordance with company goals and policies
  
• Call on prospects to solicit business, analyze requirements of function, outline available lodging/meeting facilities and services offered, and send leads
  
• Act as liaison between meeting planners and partners/members
  
• Verify bookings by obtaining confirmations
  
• Confer with customer and lodging/meeting space representatives to assist with function details
  
• Represent company at trade association meetings to promote destination
  
• Control expenditures to budgetary requirements
  
• Assist other departments within TRCVB to prepare sales tools and publications
  
• Prepare sales reports showing results
  
• Evaluate sales trends, competition, economic/business conditions, and performance; recommend changes in sales programs and customers to make territory more effective in meeting sales volume quotas
  
• Identify and facilitate product development to increase business to Pierce County
  
• Work collaboratively with TRCVB members to promote regionalism in Pierce County
  

Qualifications

• A minimum of three years sales experience with a solid understanding of hospitality industry
  
• Individual will preferably have experience working with association and government market meeting planners
  
• A bachelor’s degree in business management, marketing, sales, communication or hospitality is preferred
  
• Excellent communication and presentation skills
  
• Fluent in English; excellent written and verbal communication
  
• Proficient in computer skills
  
• Ability to travel to attend workshops, trade shows and training [limited basis]
  
• Must have a valid driver’s license and car
  
• Strong ability to multi-task and prioritize
  
• Must be able to lift 35 lbs
  

Compensation
Compensation is up to $38K, plus benefits and is dependent upon experience and skills.

Application
Interested in joining our dynamic team? All candidates may be required to undergo skills testing and must consent to and pass a background check. Send cover letter and resume to:

Tacoma Regional Convention + Visitor Bureau
1119 Pacific Avenue, Suite 500
Tacoma, WA 98402
E-mail: careers@traveltacoma.com

Position is open until filled.

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Sales Manager
Santa Barbara CVB
Santa Barbara, California

Overview
Unique opportunity to promote Santa Barbara, The American Riviera® to the Southern California meetings market, Travel Industry Sales (TIS) and SMERF markets. This includes generating definite room night bookings, tracking clients, organizing the Bureau’s presence at trade shows and sales mission and escorting clients’ on-site tours and FAMs.

Responsibilities 

• Produces group business leads for the hospitality industry. This is accomplished through both servicing calls that come to the CVB and through soliciting new business through telemarketing, sales missions, direct mail, FAMs, newsletters and trade shows.
  
• Sells group sales cooperative marketing programs to hospitality partners.
  Develops new and updates current group itineraries that promote multiple night stays.
  
• Manages all arrangements associated with site visits and FAM tours of Santa Barbara County.
  
• Produces industry specific newsletters and track open rates.
  
• Maintains client database, tracks leads and oversees conference servicing. 
  
• Develops relationships and builds partnerships with area businesses, attractions and hotels relative to Santa Barbara’s hospitality industry.
  
• Produces monthly, quarterly and annual reports documenting sales activities, lead generation, definite room night bookings and other sales related goals.
  
• Stays up to date on industry best practices, standards and benchmarks by, but not limited to, reading publications and attending events.
  
• Evaluates sales trends, competition and economic/business conditions; recommends modifications in sales program/strategies.
  
• Serves on industry committees and boards when appropriate as well as maintains membership in local, state, regional, and national industry organizations.
  

Qualifications

• BA/BS with an emphasis in marketing, business, or communications (or equivalent in directly related work experience) preferred.
  
• Minimum of three years of experience with a convention and visitors bureau, large hotel, tourist attraction or other related tourism business.
  
• Advanced user knowledge of the following software Microsoft Office applications, and Internet/Email access and utilization; CRM System (Customer Relationship Management).
  
• Strong presentation skills including ability to effectively communicate with stakeholders and constituents including clients, members, vendors and co-workers.
  
• Familiarity with Santa Barbara County area and attractions.
  
• Demonstrated ability to work under stressful conditions and balance multiple commitments.
  
• Ability to make sound decisions and act with a sense of urgency and self determination.
  
• Ability to travel independently to domestic and international destinations via commercial airlines.
  
• Must have use of vehicle for use while on Bureau business.
  
• Must be able to lift up to 40 lbs. and transport Bureau equipment and materials for use in Bureau programs.
  
• Must have valid passport, California driver’s license, and auto insurance.
  

Classification
Full-time, salaried exempt position. Benefits include health plan, vacation and personal leave policy.

Application
Submit resume and salary requirements to: catherine@santabarbaraca.com                           

Position open until filled.

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President/CEO
Experience Colorado Springs Convention & Visitors Bureau
Colorado Springs, Colorado

Responsibilities
The official travel and tourism destination marketing organization of Colorado Springs, Colorado, and the Pikes Peak region seeks a president/CEO to lead all aspects of the bureau’s operations and mission. The CEO will lead a staff of 16 full-time employees and 40 volunteers serving a vibrant tourism community with 13,500 hotel rooms and serving nearly five million visitors annually in Colorado’s second largest city. Complete position profile at www.visitcos.com/ceo

Qualifications
A solid track record of leadership within DMOs or the travel/hospitality industry is very important. Ideal candidates will be strategic thinkers with a sales-driven, performance-based mindset and brand-management savvy. This position is a visible community leader with political acumen and strong advocacy skills who can work effectively with a wide variety of people and organizations in a collaborative manner.

Application
Send cover letter and resume to:
Greg Birkmeier
Specialty Search International
Email: greg@ssirecruiting.com

Position is open until filled.

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Director of Online Marketing Technologies            Temecula Valley Convention & Visitors Bureau
Temecula, California

Overview
Oversee the development and implementation of all interactive marketing initiatives. Assist in developing marketing programs for the Bureau through web site, email, newsletter and collateral development. Manage all aspects of Bureau’s tracking efforts. Facilitate staff training and support as it relates to software and hardware development. Facilitate database management and all activities associated with internet marketing. Must have up-to-date knowledge in all aspects of current technology trends including social media. The Director of Online Marketing Technologies reports to the Vice President of Sales & Marketing.

Essential Job Functions

• Web Site Management and E-promotions (45%)

  • Develops, designs, updates and creates content, graphics, video and imagery for website.
  • Manages all forms of social media applications.
  • Continuously researches “benchmark” web sites for innovative design and technology features.
  • Performs continual updates of Bureau’s web site.
  • Works closely with other staff to create e-commerce promotions; develops, implements and manages campaign and oversees the email marketing process.
  • Manages Bureau’s URL’s.
  • Manages web site search engine optimization, strategic development and budgeting.
  • Oversees web site banner ad sales program.
• Database Management and E-marketing (30%)
  • Manages Bureau’s marketing databases, including marketing distribution lists for all markets.
  • Designs, modifies and maintains relationship and client databases.
  • Performs data mining activities.
  • Manages database information for e-marketing programs and purposes.
  • Conducts monthly analysis of all marketing initiatives and results as it relates to web marketing.
• Technology Systems Management (15%)
  • Determines technology hardware and software needs and researches and recommends hardware and software purchases and upgrades.
• Develops the technology plan and proposes annual budget for capital equipment and service needs.
• Serves as primary liaison with IT Independent Contractor; assists in selecting providers and manages all aspects of vendor relationships relative to technology needs.
• Manages the communication systems, including internet service provider and telephone system.

Non-essential Job Functions (10%)

• Attends appropriate meetings as needed.
• Serves as back-up in performing maintenance/update/clean-up of database input.
• Assists other staff with functional area-specific databases to ensure the capability of consolidation into Bureau’s monthly reporting processes.
• Works in collaboration with and provides monthly sales reports and statistics to VP of Sales & Marketing.
• Supports Bureau staff, including clerical or telephone support, as needed.
• Contributes to annual budget as it pertains to Online Marketing Technologies.
• Performs any other appropriate duties as assigned by the VP of Sales & Marketing.

Requirements

• Education & Experience

  • Bachelors Degree in telecommunications with an emphasis in sales, marketing and communications technology or an equivalent combination of college-level coursework and experience in a related area is required.
  • Specialized computer certifications, such as network administration, are helpful.
  • One to three years experience in marketing with an audience focus, promotion, with demonstrated experience in dealing with technology issues and formats is required.
  • Community relations experience in dealing with the public and community groups is helpful.
• Skills & Knowledge
  • Demonstrated knowledge in the areas of marketing, promotions and sales to an audience.
  • Understanding of the principles of e-commerce and techniques of reaching a distant audience.
  • Demonstrated hands-on knowledge of network systems, a variety of computer hardware/equipment, and a variety of software used in advertising/publishing.
  • Good analytical skills, in terms of identifying technology needs.
  • Ability to write ad internet marketing copy.
  • Good verbal and written communication skills in order to convey concepts accurately to designers and vendors, as well as, to negotiate successfully with vendors for services and products.
  • Ability to develop short and long-term strategies with action plans along with budgets.
  • Advanced user knowledge of the following software, sufficient for performing direct tasks as well as training others to use: Adobe Acrobat Writer & Reader, Web-based database programs, Microsoft Office applications, Dream Weaver or FrontPage, Internet/Email access and utilization, and Layout software (e.g., Illustrator, Photoshop, Publisher, etc.)
• Physical/Sensory/Cognitive Requirements to Perform Essential Job Functions
  • Cognitive and reasoning ability to compare and analyze data.
  • Conceptual ability to develop creative programs and products.
  • Ability to sit at desk for 6-8 hours per day.
  • Ability to operate computer key board and view computer screen for 7-8 hours per day.
  • Must be able to hear and converse via telephone and in person.
  • Must be able to bend and stretch to reach file drawers.
  • May be required to lift boxes and small equipment up to 50 pounds in weight

Classification
Full-time, salaried exempt

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Application
Submit resume to:

Carrie Penny
Operations Director
Temecula Valley CVB
Email: carrie@temeculacvb.com                              

Position is open until filled.

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Vice President of Sales & Marketing
Temecula Valley Convention & Visitors Bureau
Temecula, California

Overview
Accountable for leading and directing the sales and marketing department and assigned team members. Responsible for an assigned hotel group, which includes all market segments. Develops and facilitates Bureau programs, activities, and budget relating to Sales and Marketing. Reports to the President/CEO and COO.

Professional Background

• Prior success in establishing and leading the sales and marketing team of a CVB and/or large scale resort/hotel, or major repositioning of an established CVB on a comparable scale and profile to Temecula Valley; including establishing market positioning (brand development) and sustained revenue flow.
  
• Demonstrated ability to build backlog and accelerate sales pace in the corporate group and leisure travel segments.
  
• Proven ability to establish dominant brand positioning within defined competitive sets and establish a sustained pattern of market share advantage.
  
• Ability to formulate strong community relations ties and alliances, supported with integrated marketing efforts to drive room bookings and revenue.
  
• Well established relationships and contact with meeting planners and national corporate customers.
  
• Experience creating and developing web site and electronic media campaigns to support sales efforts.
  
• Strong direct sales and marketing experience in business development of new and emerging markets that have the propensity to utilize Temecula Valley as a conference/convention destination.
  
• Experience in the marketing and positioning of a hotel/lodging group to include spa, food and beverage, golf, recreation, etc.
  
• Experience developing, leading and directing a comprehensive public relations function.
  
• Strong business planning experience including the creating, writing and communicating complete revenue, marketing, e-commerce and public relations strategy and plan.
  
• Strong direct sales leadership experience including developing market deployments based upon sound analytics in a diverse room segmentation environment, performance management and full utilization of sales systems.
  
• Strong skills and successful use of financial and quantitative data to drive business strategy. Ability to establish and maintain realistic budgets while realizing projected results.
  
• Proven ability to coach, mentor and lead a diverse team of professionals to optimum performance levels.
  
• Possesses up-to-date knowledge in the marketing and sales profession, as well as the industry; is regarded as an expert and/or proficient in the technical/functional area and understanding systems.
  
• Actively seeks roles to participate in industry organizations and is favorably regarded in the community through personal and professional involvement.
  
• Experience developing effective product responses, delivery systems and methods for measuring and evaluating direct sales and marketing results.
  
• Experience developing, implementing and evaluating short and long-term tactics and programs focused on customer and market needs/conditions in order to ensure the achievement of Bureau room booking goals.
  
• Thorough knowledge of online distribution channels within both leisure and group segments.
  
• Strong understanding of customer relationship principles and experience implementing operational CRM across destination disciplines.
  
• Proven background in leveraging strategic partnerships and initiating co-creations programs to drive high velocity transient and group sales production.
  

Essential Job Functions

• Sales (30%)
• Room Night Bookings and Lead Generation
• Bullets begin
• Initiates and facilitates direct sales calls and sales blitzes.
• Makes personal and telephone sales contacts to meeting and event planners in existing and new markets.
• Books meetings, conventions and events according to priorities outlined in the marketing plan.
• Produces sales leads for TID hotels.
• Follows up on lead sources by inquiry, through web site, e-commerce, meeting ads and trade publications.
• Converts leads into booked business.
• Distribute, track and report lead conversion with emphasis on obtaining new mid-week group and leisure business.
• Develops client relationships with key accounts in all target segments.
• Supports hotel sales efforts with destination marketing materials.

Outside Sales and Marketing Efforts

• Facilitates and participates at industry-appropriate Trade shows for all market segments.
• Coordinates meeting and event planner FAM Tours three times per year.
• Coordinates Sales Happy Hour events and educational sales forums.
• Performs site inspections for meeting and event planners in order to promote the destination.

Sales Programs and Promotions

• Assists in developing, planning, coordinating and implementing sales programs that will showcase the area as a convenient and economical meeting and event location.
• Creates and coordinates local industry promotional events.

Database Management

• Builds and maintains web site databases for Meeting Sales, Tour/Travel and Sports/Special Events categories, including maintaining up-to-date files and accounts for all potential and past clients.
• Prepares RFP’s through CRM system.

Branding and Marketing (25%)

• Establishment of a distinctive identity in the marketplace as a desirable destination, while positioning it to successfully compete for market share with other highly recognized destinations.
• Executive responsibility for managing the brand of Temecula Valley Southern California Wine Country.
• Executive responsibility for the creative image, web presence and related promotional tools necessary for a dynamic and diverse destination.
• Responsible for the on-going marketing and presence of all online marketing and sales channels.
• Develop and execute a comprehensive marketing plan with targeted strategies and tactics to drive revenue and performance in all areas which will include a critical path, accountability, and ROI and implement the business plan templates as defined by the Bureau.
• Along with the President & CEO, write the annual marketing plan and quarterly partner reports pertinent to sales and marketing. Outlines to include strategies and tactics to meet both revenue and expense budgets and the development of new business.
• Responsibility for creating and managing promotions, events, advertising campaigns, public relations plans and FAM tours designed to generate business.

Planning and Management (15%)

• Assess hotels defined competitive market(s) and defined competitive sets and their relevance to Temecula Valley based on current/future market conditions and market/industry changes and fluctuations.
• Evaluate group sales deployment against markets, territories and customer segments in order to optimize penetration and ensure that deployment and measureable, strategic sales plans are in place.
• Ensure that all data capture procedures and maintenance of all account databases are effectively monitored for capture, quality and targeted usage.
• Develop all relevant financial performance budgets relating to Sales and Marketing department.
• Responsible for analysis and monthly reporting that will detail sales and marketing efforts and financial performance, to include booked rooms, lost business, estimated economic impact, call volumes, site visits, web site statistics, social media, free press and in-kind opportunities.
• Constantly explore new products and services, evaluating potential return on investment and enhancement to the Bureau.
• Financial responsibility to meet expense budget goals.
• Ensure implementation and support of all corporate sales and marketing initiatives and require necessary metric/measurement procedures to assess results.

Leadership (15%)

• Lead and provide strategic direction, support and leadership for all aspects of Bureau sales and marketing efforts.
• Coach and lead, on a daily basis, the Director of Sales, Director of Online Marketing & Technologies, Marketing/PR Manager and Sales Coordinator.
• Ensure the implementation of routine department meetings within sales and marketing.
• Provide direction to the sales team in order to enhance group booking pace and lead generation and continue to identify opportunities to maximize group sales contribution and performance.
• Provide leadership, training and direction in order to achieve maximum financial profitability on a daily, monthly and annual basis.
• Responsible for crisis public relations preparedness and management during emergency situations.
• Represent Bureau at appropriate special events, trade shows, FAM tours, industry events, and professional meetings.

Communication and Relationships (10%)

• Maintain interactive communication with Bureau board and stakeholders to ensure their participation and input in the Bureau’s plans, programs and their implementation.
• Develop and foster relationships and provide strategic direction to key third-party vendors such as public relations and advertising agencies.
• Develop and foster relationships with key political community figures and organizations.
• Responsible for development of marketing partnerships.
• Maintain an active role in important strategic, professional industry organizations as necessary.

Non-essential Job Functions (5%)

• Works effectively with volunteers, Bureau board of directors, committees, city and county officials, hoteliers and hospitality industry staff.
• Supports Bureau staff, including clerical or telephone support, as needed.
• Performs any other appropriate duties as assigned by the President & CEO.

Requirements

• Education & Experience
  • Four-year degree from an academic institution in related field.
  • Sales and Marketing certification and/or training program completion.
  • Minimum of three years of experience with a convention and visitors bureau, large hotel, tourist attraction or other related tourism business.
  • Involvement in community relations activities.
• Skills & Knowledge
  • Ability to prioritize and organize work assignments.
  • Ability to delegate responsibilities effectively.
  • Strong customer service aptitude.
  • Ability to analyze and resolve problems while exercising good judgment and maintaining the best interest of the Bureau.
  • Ability to effectively plan and implement processes and procedures necessary to ensure effective associate relations, customer satisfaction and achievement of budgeted Bureau revenues.
  • Ability to maintain confidentiality of all Bureau information.
  • Ability to effectively plan for the future of the Sales and Marketing department and prepare detailed developmental plans in order to forecast and prepare for the next three year.
  • Ability to effectively complete all information contained in this job description without direct supervision.
  • Ability to work effectively with all departments in order to meet their needs as well as performance manages diverse disciplines, including marketing, group sales, conference service, public relations and online marketing/technologies.
  • Advanced user knowledge of the following software, sufficient for performing direct tasks as well as training others to use: CRM System (Customer Relationship Management)/Web-based database programs, Adobe Acrobat Writer & Reader, Microsoft Office applications, and Internet/Email access and utilizatio
• Personal Characteristics
  • Strong presentation skills including effective communication with various constituent groups, including and ability to inter-relate to members, clients, vendors, the public, board of directors, sales and marketing team members and the entire Bureau.
  • Behaves with the highest of ethical standards including building loyalty and trust and a reputation of excellence that results in a following of sales talent interested in working with this leader.
  • Demonstrates entrepreneurial spirit, innovation and creativity.
  • Ability to work collaboratively with and through others at varying levels.
  • Ability to make sound decisions and acts with a sense of urgency and self determination.
  • Ability to make things happen by encouraging and channeling the contributions of others, while accurately assessing the strengths and development needs of associates.
  • Fosters a cooperative work environment, which focuses on trusting relationships, maximum productivity and associate morale.
  • Communicates effectively with all key stakeholders and partners.
  • Ability to work under stressful conditions and balance multiple commitments simultaneously.
• Physical/Sensory/Cognitive Requirements to Perform Essential Job Functions
  • Ability to sit at desk for 6-8 hours per day, if required.
  • Ability to operate computer key board and view computer screen for 7-8 hours per day, if required.
  • Ability to set up and tear down trade show booths, equipment and marketing materials.
  • Must be able to hear and converse via telephone and in person.
  • Must be able to bend and stretch to reach file drawers.
  • May be required to lift boxes and small equipment up to 50 pounds in weight

Classification
Full-time, salaried exempt

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Application
Submit resume to:

Carrie Penny
Operations Director
Temecula Valley CVB
Email: carrie@temeculacvb.com                                 

Position is open until filled.

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Overview
Redding, California, is located at the north end of the Sacramento Valley, approximately 160 miles from Sacramento and 225 miles from San Francisco. With a population of 91,000 people, it is the largest city in California north of Sacramento and is a regional service center for the region known as the Shasta Cascade. With more than 2,500 hotel rooms and more than 100 restaurants, Redding’s location on Interstate 5 makes it a popular overnight stay for travelers as well as a destination for many visitors looking to be close to the numerous natural attractions located in far northern California. The Redding Convention & Visitors Bureau is going through a transition, as it becomes part of the regional tourism marketing organization known as the Shasta Cascade Wonderland Association. Although this position is specifically for the Redding Convention & Visitors Bureau, there will be crossover duties with the regional tourism marketing association. 

Position Profile
Under direction of the President/CEO, the Marketing Director works independently to develop and implement the visitor marketing strategy for the Redding Convention & Visitors Bureau; promote Redding as a year-round destination to group tour operators; and establish and maintain close communications with tourism promotion professionals, sales people, the media, and local tourism members and partners. The ideal candidate will possess a good understanding of the Redding brand and growth initiatives and will have an understanding of effective and creative outreach at the local, state, national, and international tourism industry levels. This includes a good understanding of today’s social marketing strategies which will frequently be used to accomplish the overall outreach mission.

Responsibilities

• Protect and enhance the Redding and Shasta Cascade brands through all marketing efforts
  
• Develop and manage strategic partnerships, alliances, and cooperative campaigns
  
• Oversee and manage the CVB’s online strategy, including advertising, updates, social media efforts, and e-communications
  
• Supervise the creation; and production of collateral, including visitors guides, brochures, and other marketing pieces
  
• Serve as the day-to-day contact for industry sales people and lodging, restaurant, and attraction partners, and work to develop and maintain positive relationships
  
• Proactively generate new ideas and opportunities to market Redding
  
• Oversee all marketing and agency relationships
  
• Evaluate, track and report return on investment for all programs to ensure that plan implementation, budget, and results are aligned
  
• Assist with the preparation of reports, correspondence, proposals and other administrative duties as requested
  
• Actively solicit group tour business
  
• Represent the organization at consumer and travel trade shows and trade organization conventions
  
• Assist in the organization of regional co-op programs
  
• Develop press releases on a regular basis, prepare and promote story ideas for travel writers, and organize familiarization tours for various trade members
  
• Develop and promote new itineraries for group tour operators
  
• Regional and national travel is required with some overnight stays

Minimum Qualifications

• Advanced knowledge of traditional media models as well as current online and social media approaches
  
• Leadership presence, superior written and oral communications and interpersonal skills are essential
  
• Competency of MS Office required; experience with the following programs a plus:
• Photoshop, Dreamweaver or Homesite, Facebook, Twitter, YouTube channels,
• Google Analytics and a competitive knowledge and operation of the Internet
  
• Travel or meeting/convention experience is helpful
  
• Very limited understand of HTML or CSS coding or both is a plus
  
• Experience in program development and budget management
  
• Demonstrated creativity, initiative, and self-motivation
  
• Experience working with tour operators or meeting planners helpful
  
• Marketing experience, preferably within the hospitality or travel industry, a plus
  
• Ability to manage multiple projects in a fast-paced environment is essential
  
• Competent decision-making, problem solving, time management, and organization skills a must
  
• Must have knowledge of tourism industry trends, terminology, and technology
  
• Ability to establish effective working relationships with local lodging, restaurant, attraction staff and other office staff

Education
Qualifications include at minimum: BA degree in communications, public relations, or a related field. Advanced degree is a plus.

Compensation/Benefits
Salary range is $3,334 - $4,691 per month. Starting salary depends on qualifications.
The Shasta Cascade Wonderland Association is a private, not-for-profit membership organization that provides its employees with a benefits package that includes company paid medical plan assistance, a 401(k) pension plan with a four (4) percent company contribution after one (1) year, paid vacation and sick leave No relocation assistance is provided.

Application
Please email a cover letter and resume, along with salary requirements, to:

Bob Warren
Email: bob@shastacascade.org

No telephone calls, please. Position open until filled with an anticipated start date of June 15-30.

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President of Marketing
Costa Mesa Conference & Visitors Bureau, Costa Mesa, California

Responsibilities
The President of Marketing leads and directs the Costa Mesa Conference and Visitors Bureau, its programs and activities to achieve the goals and objectives of the organization. The President of Marketing reports to the Chair of the Board of Directors and supervisors Bureau staff and service providers.

Planning - Conducts a disciplined annual planning process to develop and implement:
Sales & Marketing Plan: An annual plan outlining the CVB’s programs and activities to maximize visitor revenues to Costa Mesa and achieve the annual goals set by the board of directors.

• Strategic Plan: A long-term strategic plan to market Costa Mesa as a visitor destination, increase visitor revenues and build community support and participation in the CVB.
  
• Marketing Programs: Programs with measurable performance to achieve the goals and objectives set forth in the sales and marketing plan.
  
• Budget: Operates the CVB and its programs and activities within the financial structure and funding as prescribed in the annual budget.

Leadership - Leads and directs the CMCVB and builds community support for visitor industry marketing and the contributions it makes to the city:

• CMCVB: Develops a competitive and proactive sales and marketing culture for the CMCVB, its staff and stakeholders.
  
• Board of Directors: Leads the board in efforts to build visitor revenues and initiates programs and activities to achieve this objective.
  
• CMCVB Staff: Directs the activities of the CVB staff to execute the programs effectively and achieve the annual revenue goals.
  
• Stakeholders: Leads and coordinates the efforts hotel sales personnel and other stakeholders in CVB visitor sales activities.
  
• City of Costa Mesa: Visibly advocates support for visitor industry and CVB.
  
• Community: Builds awareness of visitor spending in local community and support for CMCVB and its programs.
  
• Partnerships: Develops strategic partnerships with industry and destination stakeholders to increase reach and penetration in target markets.

Relationships - Maintains active industry relationships:
Customers: Builds relationships and sells Costa Mesa to customers in our targeted visitor industry segments.

• City Council: Develop strong relationship with City Council to promote value and contribution of visitor industry and tourism to all Costa Mesa constituents.
  
• Visitor Industry: Active in the visitor industry and knowledgeable about its structure, dynamics and distribution channels.
  
• Service Providers: Develops and manages productive relationships with marketing, sales, publicity, promotion, internet and related service providers.
  
• Resources: Maintains relationships with industry resources and consultants to provide advice and support as needed for CVB activities.

Marketing - Produces an effective destination marketing program for Costa Mesa:

• Targeted and measurable internet based marketing programs.
  
• Interactive social media campaign against targeted visitor segments.
  
• Manage online marketing to achieve optimum revenue contribution.
  
• Publicity, packages, promotions and database marketing in target markets.
  
• Increased destination awareness in travel distribution network.
  
• Build effective reciprocal marketing relationships with South Coast Plaza, Lab/Camp, Performing Arts and OC Fair
  
• Network with other South Coast CVBs to maximize mutual objectives.
  
• Destination marketing materials to support hotel group sales efforts.
  
• Effective use of technology to improve efficiency and productivity.
  
• Ongoing program measurement to track effectiveness, contribution and ROI.

Sales - Plans and coordinates CVB sales activities in the target markets.
Seeks group sales opportunities for Costa Mesa.

• Coordinates stakeholder participation in industry events and trade shows.
  
• Supports hotel sales efforts with destination marketing materials.
  
• Develops client relationships with key accounts in target segments.

Management - Manages CVB programs to achieve planned goals and objectives:

• Ensures consistent, proactive CVB marketing programs and sales support.
  
• Deploys CVB staff and resources to penetrate target markets.
• Provides flexibility to meet changing needs and priorities.
  
• Monitors programs and their costs to improve efficiency and productivity.
  
• Supervises CVB staff in their activities to attain planned objectives.
  
• Measures staff performance against goals and objectives.
  
• Provides relevant training and development opportunities for the CVB team and stakeholders.
  
• Provides a professional office environment and tools to execute plans.
  
• Operates CVB within defined budget and time parameters.

Communication - Maintains interactive communication with CVB board and stakeholders to insure their participation and input in CVB plans, programs and their implementation:

• Regularly scheduled board meetings, progress updates and reports.
  
• Measurement of contribution and ROI of CVB programs and activities.
  
• Structured reporting on progress against CVB goals and objectives
  
• Actionable market and sales information.
  
• Represents CVB and its priorities to the press, city and local community.

Goals and Objectives

• Achieves and exceeds annual performance goals as established by the CMCVB Board of Directors.
  
• Operates CMCVB programs within budget and within specified time frames.

Qualifications

• Education and training equivalent to college degree in marketing or business administration plus a minimum of five years of management experience.
  
• Ten years of travel industry, hotel and/or destination marketing expertise.
  Proven track record of effective leadership.
  
• Highly developed people skills.
  
• Experience in the areas of automated sales technology and distribution
  Internet marketing, emerging media band social networking.
  
• Vision and creativity and proactive leadership (bring ideas to the table).
  
• Strong communication, organizational and financial management skills.

Application
Send cover letter and resume to:
Email: dpritchett@travelcostamesa.com
Subject line to read: President of Marketing

Open until filled.

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