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The WACVB Education & Research Foundation is dedicated to enhancing the future effectiveness of destination marketing professionals through research projects and learning opportunities focused on successful bureau management and marketing strategies.
CVB industry leaders created the foundation to conduct educational programs, provide scholarship grants, and sponsor DMO awareness and research projects associated with the visitor and convention industry.
 WACVB Education & Research Foundation Fundraiser
Paris Prize Package
Paris, yes, Paris…as in France.
More than 380 bright pink raffle tickets were tossed in the raffle drum before the Paris Prize Package prize drawing October 14 at the conclusion of WACVB Annual Conference. Thanks to everyone who purchased tickets, this year’s fundraiser garnered $7,900 for Foundation scholarships and programs.
The winning ticket was purchased by a WACVB-member bureau.
The prize package included:
- A week’s stay for two at a Starwood Hotel property in Paris, courtesy of Starwood Hotels & Resorts and sponsored by simpleviewinc.
- Roundtrip airfare (coach) for two to/from Paris, courtesy of American Airlines and sponsored by Madden Media.
Raffle Funds Go Toward Scholarships and Research Grants
Since 2003, the WACVB Foundation has awarded more than 80 scholarships and issued research project grants totaling more then $14,000.
The WACVB Foundation offers several opportunities for convention and visitor bureau personnel to earn scholarships to attend training programs. Information and applications for each of the Foundation’s scholarship programs (see below).
WACVB Destination Marketing Tech Summit Scholarship Program | application download
Destination Marketing Tech Summit
March 28-30, 2012 • Pasadena
The Western Association of Convention & Visitors Bureaus (WACVB) Education & Research Foundation is pleased to offer an exciting opportunity for CVB (destination marketing organization) staff to earn scholarships for attendance to WACVB’s Tech Summit & Vendor Showcase. This educational conference brings together the West’s top destination marketing executives and staff. The Summit includes sessions on technology perspectives and strategies as they relate to distribution, marketing and member/customer/client service and lots of networking. Each scholarship includes WACVB Tech Summit registration fees, scheduled conference meals, travel, and lodging (room and tax only) expenses. Meals, activities, or incidentals not part of the Summit program will be the responsibility of the scholarship recipient.
The WACVB Education & Research Foundation Scholarship Committee will select up to four applicants as scholarship recipients who meet the following criteria:
- Applicant must be employed on a full-time basis, and for at least one year, at a local convention and visitors bureau (association, council, chamber) responsible for destination marketing.
- Applicant may not have received a previous scholarship to attend the WACVB Tech Summit.
- Bureau/organization must be financially unable to pay the registration fee and associated travel and lodging costs for the scholarship applicant. (No financial documentation required.)
- Scholarship recipients must attend the entire Tech Summit—barring any unforeseen emergencies.
- Scholarships are nontransferable. Recipient must complete the evaluation form provided by WACVB after the Summit.
The next scholarship application deadline is February 15, 2012. Recipients will be notified of their selection no later than 30 days prior to date of the WACVB Tech Summit.
WACVB Training Program Scholarships
(Check back for information or contact WACVB Foundation staff at info@wacvb.com)
Meetings/Conventions Sales Institute Training (SIT I) Program
Advanced Meetings/Conventions Sales Institute Training (SIT II) Program
Travel Industry Marketing & Sales Training (TIMST) Program
Rosalind Williams Memorial Scholarship
For CEOs and Senior Staff Executives | application download
The WACVB Education and Research Foundation offers an exciting opportunity for convention and visitor bureau CEOs and senior staff executives to earn scholarships to attend executive training programs (e.g., human resources seminar on employee law, university classes, conferences, etc.). The executive training programs must be presented by professional organizations or accredited institutions.
The foundation established this memorial scholarship in honor of Rosalind Williams, former President & CEO of the Newport Beach (CA) Conference & Visitors Bureau.
The WACVB Foundation Scholarship Committee will evaluate and select or decline scholarship applications based on the following criteria:
- Applicant must be employed on a full-time basis, and have been so for at least one year with his/her current employer (e.g., a convention and visitors bureau/destination marketing organization located in the western United States or western Canada).
- Applicant must complete the scholarship application and provide program information for designated training programs (for programs other than those presented by the Western Association of Convention and Visitors Bureaus). The executive training programs must be presented by recognized professional organizations or accredited institutions.
- Applicant may not have received a WACVB Foundation scholarship within the past three years.
The scholarship committee will determine the number of scholarships to be awarded and the amount of each scholarship. No scholarship grant will exceed $850. Scholarships are nontransferable. Scholarship recipients must attend the full program of the designated educational event—barring any unforeseen emergencies. A scholarship grant must be used within 24 months from date of recipient notification. Grants may be paid to the organization or institution sponsoring selected programs or as a reimbursement to the scholarship recipient.
The next scholarship application deadline is June 29, 2012. Each applicant will be notified of the Committee’s decision no later than 30 days after the application deadline.
WACVB Annual Conference Scholarship Program | application download
Annual Confernce
September 19-21, 2012 • Eugene, Oregon
This scholarship program offers a terrific opportunity for destination marketing organization CEOs and staff members to attend the WACVB Annual Conference. The conference brings together the West’s top destination marketing executives and staff for seminars on tourism, sales and marketing strategies, management issues, and abundant opportunities for networking. Each scholarship includes WACVB Annual Conference registration fees, scheduled conference meals, travel, and lodging (room and tax only) expenses. Meals, activities, or incidentals not part of the conference will be the responsibility of the scholarship recipient.
The WACVB Education & Research Foundation Scholarship Committee will select up to four applicants as scholarship recipients who meet the following criteria:
- Applicant must be employed on a full-time basis, and for at least one year, at a local convention and visitors bureau (association, council, chamber) responsible for destination marketing.
- Applicant may not have received a scholarship to attend the WACVB Annual Conference during the previous three years.
- Bureau/organization must be financially unable to pay the registration fee and associated travel and lodging costs for the scholarship applicant. (No financial documentation required.)
- Scholarship recipients must attend the full annual meeting program—barring any unforeseen emergencies.
- Scholarships are nontransferable. Recipient must complete the evaluation form provided by WACVB after the annual meeting.
The next scholarship application deadline is July 27, 2012. Recipients will be notified of their selection no later than 30 days prior to date of the WACVB Annual Conference.
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“Business of Bureaus” Learning Modules
Training Videos and Handouts Available in the Resource Library
As a major project for DMO professionals, sponsored by the WACVB Education & Research Foundation, is the Business of Bureaus training video modules. The video modules are designed as internal training tools for those new to the CVB profession or those who wonder how the other bureau departments function. If you want to see the “whole bureau” picture, you’ll want to view these video modules and related library materials. The video modules serve as valuable orientation resources for new staff or refreshers for other staff.
Video Modules
- Module 1: Media Relations & Community Relations
- Module 2: Leadership and Management
- Module 3: Marketing and Advertising
- Module 4: Sales (Conventions, Meetings, Sports & Leisure)
- Module 5: Services (Convention & Leisure)
- Module 6: Social Media
Special thanks to former Foundation Trustee Kari Westlund (Lane County), who coordinated the project and worked with Commotion Studios to edit the workshop content into several video modules that are available via streaming video at the WACVB Web site or on individual DVDs. In addition, materials in support of each video module have been added to the WACVB Resource Library.
For more information about the Business of Bureaus video modules, contact staff at info@wacvb.com or at (916) 443-9012.
The Business of Bureaus video production was underwritten by simpleview inc. Founded in 1991, simpleview provides strategic planning, custom-built Web sites, destination management and sales software, interactive marketing services and customer support to more than 175 DMOs in North America.
WACVB Education and Research Foundation
PRESIDENT
Lorene Palmer, President & CEO
Juneau Convention & Visitors Bureau
VICE PRESIDENT
Kathy Smits, Vice President, International Tourism
LA INC. The Los Angeles Convention and Visitors Bureau
SECRETARY/TREASURER
Appointment forthcoming
PAST PRESIDENT
Joel Racker, President & CEO
Utah Valley Convention and Visitors Bureau
TRUSTEES
Mo McElroy, President & CEO
Healdsburg Chamber of Commerce & Visitors Bureau
John Reyes, EVP & Chief Customer Officer
San Francisco Travel Association
EXECUTIVE DIRECTOR
Teresa Stephenson
WACVB Education and Research Foundation
950 Glenn Drive, Suite 150
Folsom, CA 95630
(916) 443-9012
(916) 932-2209 fax
teresa@wacvb.com | info@wacvb.com
WACVB member bureaus are encouraged to make a voluntary contribution to the foundation. The foundation is a 501(c)(3) charitable organization and any contributions or donations made are tax-deductible.
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