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The WACVB Education & Research Foundation is dedicated to enhancing the future effectiveness of destination marketing professionals through research projects and learning opportunities focused on successful bureau management and marketing strategies.
CVB industry leaders created the foundation to conduct educational programs, provide scholarship grants, and sponsor DMO awareness and research projects associated with the visitor and convention industry.
WACVB Education & Research Foundation Fundraiser
Cruise Prize Package [download form]
Special thanks to Princess Cruises
• Princess 7-day Caribbean or Mexican Riviera Cruise for two
• Roundtrip airfare for two to/from cruise departure city
Time for a cruise! Experience a dream destination on a Princess 7-day Caribbean or Mexican Riviera Cruise for two. Enjoy soft beaches, exotic flora and fauna, explore old forts, churches and pirate castles, and shop in glamorous boutiques or colorful local markets. Princess offers the newest, most beautiful and innovative fleet in the Caribbean as you’re sailing from one fabulous port to another. World-class cuisine will satisfy any palate with flexible dining options. Relax and pamper yourself and enjoy the activities on board because Princess’ ships are destinations in themselves. Departure cities vary based on cruise selection.
Valid dates: November 1, 2010 to October 31, 2011.
The raffle drawing for the cruise prize package will take place on October 15, 2010. You need not be present to win. Donations are tax deductible. All trip package components are based on space availability; blackout dates apply. The prize package also includes roundtrip airfare for two to/from the cruise departure city. Madden Media is back with us again as a Foundation supporter by donating funds for the roundtrip airfare.
Purchase Your Tickets Today -Raffle Ticket Order Form
1 ticket = $25 • 5 tickets = $100
[download form]
The Foundation will also be selling raffle tickets for the Cruise Trip Package at these 2010 WACVB events: Tech Summit, CEO Forum and Annual Meeting.
Raffle Funds Go Toward Scholarships and Research Grants
Since 2003, the WACVB Foundation has more than 55 scholarships and issued research project grants totaling more then $10,000.
The WACVB Foundation offers several opportunities for convention and visitor bureau personnel to earn scholarships to attend training programs. Information and applications for each of the Foundation’s scholarship programs (see below).
Web Site Research and ROI Project
The WACVB Foundation has partnered with TNS Travel & Leisure to assist DMOs in ensuring more competitive Web sites. Discover how your bureau can get involved in this research project. Contact Foundation staff at info@wacvb.com for an overview of the Destination Web Site Research and ROI Project—Web Site Evaluation: A Quantitative Measurement. The Foundation is providing shared-participant funding for qualifying bureaus; contact Foundation staff for the Web Site Project Application. As you evaluate participation in this project, the Foundation Board is aware that interested DMOs may wish to participate in a year or so. Please know the project and research grants will be available for future participation.
Scholarships Available
The WACVB Education and Research Foundation administers several scholarship programs to fund educational opportunities for CVB CEOs and staff.
WACVB Destination Marketing Summit Scholarship Program | application download
The Western Association of Convention & Visitors Bureaus (WACVB) Education & Research Foundation is pleased to offer an exciting opportunity for CVB (destination marketing organization) staff to earn scholarships for attendance to WACVB’s Tech Summit & Vendor Showcase. The two-day educational conference brings together the West’s top destination marketing executives and staff. The Summit includes sessions on technology perspectives and strategies as they relate to distribution, marketing and member/customer/client service and lots of networking. Each scholarship includes WACVB Tech Summit registration fees, scheduled conference meals, travel, and lodging (room and tax only) expenses. Meals, activities, or incidentals not part of the Summit program will be the responsibility of the scholarship recipient.
The WACVB Education & Research Foundation Scholarship Committee will select up to four applicants as scholarship recipients who meet the following criteria:
- Applicant must be employed on a full-time basis, and for at least one year, at a local convention and visitors bureau (association, council, chamber) responsible for destination marketing.
- Applicant may not have received a previous scholarship to attend the WACVB Tech Summit during the previous two years.
- Bureau/organization must be financially unable to pay the registration fee and associated travel and lodging costs for the scholarship applicant. (No financial documentation required.)
- Scholarship recipients must attend the entire Tech Summit—barring any unforeseen emergencies. Scholarships are nontransferable. Recipient must complete the evaluation form provided by WACVB after the Summit.
The next scholarship application deadline is February 12, 2010. Recipients will be notified of their selection no later than 30 days prior to date of the WACVB Tech Summit.
WACVB Training Program Scholarships
(registration program fee only) | application download
Meetings/Conventions Sales Institute Training (SIT I) Program
March 23 & 24, 2010 • Seattle
Advanced Meetings/Conventions Sales Institute Training (SIT II) Program
October 12 & 13, 2010 • Salt Lake City
Travel Industry Marketing & Sales Training (TIMST) Program
October 12 & 13, 2010 • Salt Lake City
The Western Association of Convention & Visitors Bureaus (WACVB) Education & Research Foundation is pleased to offer an exciting opportunity for CVB (destination marketing organization) staff to apply for a scholarship to attend one of WACVB’s training programs. These two-day specialized training programs are designed specifically for CVB/DMO staff.
Scholarship recipients will be eligible to receive complimentary program registration. All other expenses associated with attending the selected program are the responsibility of the scholarship recipient.
The Foundation Scholarship Committee will select one applicant—per program—as the scholarship recipient and provide complimentary program registration. The Committee will evaluate and select or decline scholarship applications based on the following criteria:
- Applicant must be employed on a full-time basis, and for at least one year, at a local convention and visitors bureau/destination marketing organization (association, authority, council, chamber) responsible for destination marketing.
- Bureau/DMO must be financially unable to pay the registration fee for the scholarship applicant. (No financial documentation required, honesty appreciated.)
Each scholarship includes the training program registration fee. All other expenses (travel, lodging, etc.) associated with program attendance will be the scholarship recipient’s responsibility. No bureau may receive more than one scholarship per training program.
Each scholarship recipient must attend the full training program (see program choices)—barring any unforeseen emergencies. Scholarships are nontransferable. Each recipient must complete the evaluation form provided by WACVB after the selected program.
Scholarship application deadlines:
Application deadline for SIT I: February 12, 2010
Application deadline for SIT II: August 28, 2010
Application deadline for TIMST: August 28, 2010
Recipients will be notified of their selection no later than 30 days prior to the selected training program.
Rosalind Williams Memorial Scholarship
For CEOs and Senior Staff Executives | application download
The WACVB Education and Research Foundation offers an exciting opportunity for convention and visitor bureau CEOs and senior staff executives to earn scholarships to attend executive training programs (e.g., human resources seminar on employee law, university classes, conferences, etc.). The executive training programs must be presented by professional organizations or accredited institutions.
The foundation established this memorial scholarship in honor of Rosalind Williams, former President & CEO of the Newport Beach (CA) Conference & Visitors Bureau.
The WACVB Foundation Scholarship Committee will evaluate and select or decline scholarship applications based on the following criteria:
- Applicant must be employed on a full-time basis, and have been so for at least one year with his/her current employer (e.g., a convention and visitors bureau/destination marketing organization located in the western United States or western Canada).
- Applicant must complete the scholarship application and provide program information for designated training programs (for programs other than those presented by the Western Association of Convention and Visitors Bureaus). The executive training programs must be presented by recognized professional organizations or accredited institutions.
- Applicant may not have received a WACVB Foundation scholarship within the past three years.
The scholarship committee will determine the number of scholarships to be awarded and the amount of each scholarship. No scholarship grant will exceed $1,000. Scholarships are nontransferable. Scholarship recipients must attend the full program of the designated educational event—barring any unforeseen emergencies. A scholarship grant must be used within 24 months from date of recipient notification. Grants may be paid to the organization or institution sponsoring selected programs or as a reimbursement to the scholarship recipient.
The next scholarship application deadline is June 30, 2010. Each applicant will be notified of the Committee’s decision no later than 30 days after the application deadline.
WACVB Annual Meeting Scholarship Program | application download
This scholarship program offers a terrific opportunity for destination marketing organization CEOs and staff members to attend the WACVB Annual Meeting. The conference brings together the West’s top destination marketing executives and staff for seminars on tourism, sales and marketing strategies, management issues, and abundant opportunities for networking. Each scholarship includes WACVB Annual Meeting registration fees, scheduled conference meals, travel, and lodging (room and tax only) expenses. Meals, activities, or incidentals not part of the annual meeting will be the responsibility of the scholarship recipient.
The WACVB Education & Research Foundation Scholarship Committee will select up to four applicants as scholarship recipients who meet the following criteria:
- Applicant must be employed on a full-time basis, and for at least one year, at a local convention and visitors bureau (association, council, chamber) responsible for destination marketing.
- Applicant may not have received a scholarship to attend the WACVB Annual Meeting during the previous three years.
- Bureau/organization must be financially unable to pay the registration fee and associated travel and lodging costs for the scholarship applicant. (No financial documentation required.)
- Scholarship recipients must attend the full annual meeting program—barring any unforeseen emergencies. Scholarships are nontransferable. Recipient must complete the evaluation form provided by WACVB after the annual meeting.
The next scholarship application deadline is Agust 28, 2010. Recipients will be notified of their selection no later than 30 days prior to date of the WACVB Annual Meeting.
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“Business of Bureaus” Learning Modules
Training Videos and Handouts Available Now in the Resource Library
As a major new project for DMO professionals, the WACVB Education & Research Foundation sponsored and videotaped a day-long Business of Bureaus workshop, which is available now as a series of training video modules. The video modules are designed as internal training tools for those new to the CVB profession or those who wonder how the other bureau departments function. If you want to see the “whole bureau” picture, you’ll want to view these video modules and related library materials. The video modules serve as valuable orientation resources for new staff or refreshers for other staff.
Video Modules
- Module 1: Media Relations & Community Relations
- Module 2: Leadership and Management
- Module 3: Marketing and Advertising
- Module 4: Sales (Conventions, Meetings, Sports & Leisure)
- Module 5: Services (Convention & Leisure)
The instructors—all WACVB Past Presidents—in the video series include Brad Burlingame, West Hollywood MVB; Linda DiMario, DiMario & Associates; Carol Lentz (retired), Travel Portland; and Cami Mattson, San Diego North CVB.
Special thanks to Foundation Trustee Kari Westlund (Lane County), who coordinated the workshop and worked with Commotion Studios to edit the workshop content into several video modules that are available via streaming video at the WACVB Web site or on individual DVDs. In addition, materials in support of each video module have been added to the WACVB Resource Library.
For more information about the Business of Bureaus video modules, contact staff at info@wacvb.com or at (916) 443-9012.
The Business of Bureaus video production was underwritten by simpleview inc. Founded in 1991, simpleview provides strategic planning, custom-built Web sites, destination management and sales software, interactive marketing services and customer support to more than 100 DMOs in North America.
WACVB Education and Research Foundation
PRESIDENT
Joel Racker, President & CEO
Utah Valley Convention & Visitors Bureau
VICE PRESIDENT
Stephanie Nowack, President & CEO
Tempe Convention & Visitors Bureau
SECRETARY/TREASURER
Manette Belliveau, President & CEO
Oakland Convention & Visitors Bureau
PAST PRESIDENT
Carol Waller, Executive Director
Sun Valley/Ketchum Chamber & Visitors Bureau
TRUSTEES
Kari Westlund, President & CEO
Travel Lane County
Kathy Janega-Dykes, President & CEO
Santa Barbara Conference & Visitors Bureau and Film Commission
Mo McElroy, Executive Director
Santa Rosa Convention & Visitors Bureau
EXECUTIVE DIRECTOR
Teresa Stephenson
WACVB Education and Research Foundation
950 Glenn Drive, Suite 150
Folsom, CA 95630
(916) 443-9012
(916) 932-2209 fax
teresa@wacvb.com | info@wacvb.com
WACVB member bureaus are encouraged to make a voluntary contribution to the foundation. The foundation is a 501(c)(3) charitable organization and any contributions or donations made are tax-deductible.
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