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WACVB Education & Research Foundation
DMO Visitor Guide User & Conversion Study Findings

In our ever-increasing digital world, printed visitor guides--particularly those published by DMOs--continue to be an important resource for both inspiration and trip planning for many travelers.

Destination Analysts presents the findings of the WACVB Education & Research Foundation's yearlong study of 11 DMO Visitor Guides -- including who uses these guides, their rates of conversion and the economic impact they generate for their destinations.

Executive Summary


Upcoming Events

CEO Forum
July 31 - August 2, 2014
Hotel Corque
Solvang, California
Host: Solvang Conference & Visitors Bureau

Registration Brochure | Register Online


Annual Conference & Vendor Showcase
September 17-19, 2014
Hotel Albuquerque
Albuquerque, New Mexico
Host: Albuquerque Convention & Visitors Bureau

Best Idea Program (no fee) Entry Form

Registration Brochure | Register Online

Destination Marketing Tech Summit & Vendor Showcase
March 25-27, 2015
Sheraton Grand Hotel
Sacramento, California
Host Sacramento Convention & Visitors Bureau

Vendor Showcase
Contact WACVB staff at info@wacvb.com to request exhibitor packet.

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